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Künstliche Intelligenz in Der Finanzberatung: Grundlagen -- Konzepte -- Anwendungen

Künstliche Intelligenz in Der Finanzberatung: Grundlagen -- Konzepte -- Anwendungen

          
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About the Book

Die Finanzberatung gehOrt zu den Anwendungsbereichen, in denen die Verarbeitung von Information die zentrale Rolle spielt. Deshalb besitzen gerade Finanzdienstleister eine Schrittrnacherfunktion bei der Unterstiitzung betrieblicher Prozesse durch Infonna- tionstechnologie. Wiihrend fUr den Einsatz konventioneller Technologien vor allem Ra- tionaIisierungsaspekte im Back Office-Bereich, also bei internen Leistungsprozessen, im Vordergrund standen, wird heute allgemein erwartet, daB wettbewerbsorientierte Kun- denanalyse-und -beratungsprozesse durch den Einsatz von Methoden der Kiinstlichen Intelligenz (KI) besser als bisher auf Kundenbedurfnisse und Unternehmensziele ausge- richtet werden konnen. Die erhofften Vorteile werden dabei vor allem im strategischen Bereich erwartet, sie umfassen die Wissensmultiplikation und -verfugbarkeit ebenso wie die Verbesserung der Konsistenz der Bearbeitung, indem zum Beispiel die Steuerung von Gesprachs-und Infonnationsflussen intelligent unterstutzt und damit menschliche Schwachen wie die Tagesfonn des Beraters zu einem gewissen Teil ausgeschaltet wer- denkonnen. Empirische Untersuchungen zeigen jedoch, daB die Finanzberatung bei Entwicklung und Einsatz von KI-Anwendungen Hingst nicht so innovativ ist wie bei der Einfiihrung konventioneller DV-LOsungen. So liegt der Bankensektor nach Untersuchungen von Mertens et. al. weltweit mit ca. 8% der Prototypen wissensbasierter Systeme im Ver- gleich zur Industrie (ca. 80%) weit zurilck. Einer der wichtigsten Griinde fOr dieses De- fIzit diirfte darin bestehen, daB die Methodendiskussion bisher weder auf Seite der KI noch auf Seite der Finanzberatung einen nennenswerten Raum einnimmt. Diese ist je- doch erforderlich, urn KI-Methoden ganz gezielt fUr bestimmte Anwendungen auswiihlen zu konnen, urn die Entwicklung domiinenspezijischer Shells zu initiieren bzw.


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Product Details
  • ISBN-13: 9783409137737
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1994 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 19 mm
  • Weight: 584 gr
  • ISBN-10: 3409137734
  • Publisher Date: 01 Jan 1994
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 350
  • Series Title: German
  • Sub Title: Grundlagen -- Konzepte -- Anwendungen
  • Width: 170 mm


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