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Kundenzufriedenheit im Profisport: Eine empirische Analyse der Besucherstrukturen des KSV Hessen Kassels

Kundenzufriedenheit im Profisport: Eine empirische Analyse der Besucherstrukturen des KSV Hessen Kassels

          
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About the Book

Diplomarbeit aus dem Jahr 2013 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Universität Kassel, Sprache: Deutsch, Abstract: Die steigende Popularität des Sports hat diesen zu einem wesentlichen Bestandteil der modernen Wirtschaft des 20. und 21. Jahrhunderts gemacht. Der Sport ist von einer Freizeitaktivität zu einem bedeutenden Wirtschaftsfaktor herangewachsen. Aufgrund der großen gesellschaftlichen und wirtschaftlichen Bedeutung des Fußballs besteht der Bedarf für die Fußballklubs, die Zuschauer zu gewinnen und als loyale Kunden an den Fußballklub zu binden. Um diese Aufgabe zu erfüllen, ist die Messung der Kundenzufriedenheit im Profifußball unerlässlich. Nebst dem Bereich Sport ist die Bedeutung des Themas Kundenzufriedenheit in den letzten Jahren sowohl in der Praxis als auch in der Wissenschaft stark gestiegen. Ein wesentlicher Faktor spielt dabei die zunehmende Wettbewerbsintensität auf den globalen Märkten. Angesichts dieser Wandlungen stellt die regelmäßige Kundenzufriedenheitsanalyse und somit die Steigerung der Kundenzufriedenheit eine der zentralen Zielgrößen der modernen Unternehmen dar. Diese Zusammenhänge beziehen sich nicht nur auf die herkömmlichen Unternehmen, sondern ebenfalls auf die modernen professionellen Sportunternehmen. Der moderne Zuschauer hat sich von einem reinen Beobachter zum Kunden gewandelt. Er spielt eine bedeutende Rolle bei dem finanziellen Erfolg des Fußballklubs und wird bei der Umsatzpla-nung berücksichtigt. Für den Sportbetrieb ist es wichtig, den Kunden zu binden, um durch ihn nachhaltig erfolgreich im Sport und wettbewerbsfähig auf dem Markt zu agieren. Dabei spielt die Kunden-zufriedenheit eine bestimmende Rolle. In der vorliegenden Studie wird die Kundenzu-friedenheits-analyse durchgeführt, um die einzelnen Faktoren zu ermitteln und ein gesamtes Feedback des Leistungs-spektrums eines Fußballvereins zu erhalten. Die Untersuchung wird am Beispiel des KSV Hessen Kassels durchgeführt. Die Ergebnisse diese


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Product Details
  • ISBN-13: 9783656454045
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 154 gr
  • ISBN-10: 3656454043
  • Publisher Date: 03 Jul 2015
  • Height: 210 mm
  • No of Pages: 108
  • Series Title: German
  • Sub Title: Eine empirische Analyse der Besucherstrukturen des KSV Hessen Kassels
  • Width: 148 mm

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Kundenzufriedenheit im Profisport: Eine empirische Analyse der Besucherstrukturen des KSV Hessen Kassels
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