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Kundenindividuelle Massenproduktion als wettbewerbsstrategische Herausforderung und Erfolgsfaktor im Informationszeitalter

Kundenindividuelle Massenproduktion als wettbewerbsstrategische Herausforderung und Erfolgsfaktor im Informationszeitalter

          
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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,0, Fachhochschule Dortmund, Sprache: Deutsch, Abstract: Ein immer weiter fortschreitender Wettbewerbsdruck in der Wirtschaft, der Wandel von der Arbeitergesellschaft zur Informationsgesellschaft, die technologische Weiterentwicklung mit den immer kürzer werdenden Technologielebenszyklen sowie eine verstärkte Individualisierung des Verbrauchs, lassen die Strategie der Mass Customization als wichtiges und aktuelles Thema darstellen. Die oben genannten Faktoren zeigen, dass der Kunde stärker denn je im Fokus des unternehmerischen Handelns steht und es der Kundennutzen ist, der die Kaufentscheidung maßgeblich positiv beeinflusst und demzufolge ist der Erfolg des Unternehmens in heutiger Zeit hauptsächlich von diesem Einfluss abhängig. Folglich wird der Nutzen, den der Kunde aus dem Produkt erlangt und die damit in Verbindung stehende Kundenzufriedenheit, zum primären Ziel der Unternehmen erklärt und soll anhand eines erfolgreichen Mass Customization (Produktions-) Konzepts, was zusätzlich ein Instrument der dauerhaften Kundenbindung darstellt, erfolgreich umgesetzt werden. Mass Customization gibt Antworten darauf, wie Strategien aussehen sollen, um gegenwärtigen Wettbewerbsbedingungen erfolgreich zu begegnen und dauerhafte Wettbewerbsvorteile zu generieren, um sich so in der Wirtschaft erfolgreich und nachhaltig etablieren zu können. Zu beachten sind allerdings auch Gefahren dieser Strategie, wie beispielsweise die Variantenvielfalt und die daraus resultierende interne als auch externe Komplexität. Es gilt als Zielstellung dieser Arbeit, das Konzept der kundenindividuellen Massenproduktion, theoretisch und praktisch in Form einer Fallstudie am Beispiel aus der Automobilindustrie darzustellen, und aufzuzeigen, wie diese Strategie erfolgreich umgesetzt werden kann. Des Weiteren wird es zur Aufgabe gemacht, mit auftretenden Problemen, die in Verbindung mit diesem Konzept steh


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Product Details
  • ISBN-13: 9783668823426
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 74
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3668823421
  • Publisher Date: 14 Oct 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 109 gr


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