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Kulturdimension und nationale Werte im interkulturellen Vergleich: (Webseitenanalyse)

Kulturdimension und nationale Werte im interkulturellen Vergleich: (Webseitenanalyse)

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Veranstaltung: Intercultural Management, Sprache: Deutsch, Abstract: Kultur ist im Zuge der fortschreitenden Globalisierung ein immer häufiger gebrauch-tes und gehörtes Schlagwort. Doch nicht nur im Geschäftsleben oder im Urlaub kann man auf unterschiedliche Kulturen treffen, bereits ein Ausflug in das World Wide Web liefert viele Beispiele wie unterschiedliche Kulturen den jeweiligen Alltag beeinflussen können. Lassen sich anhand des Designs einer Website tatsächlich Rückschlüsse auf die Unterschiedlichkeit von Kulturen ziehen? Und wie wirkt sich Kultur oder gerade der Kulturunterschied und die nationalen Werte eines Landes auf das Webdesign selbst aus? Eine bewährte Methode Kulturen und ihre Unterschiede und Gemeinsamkeiten zu beschreiben ist es, die Kulturen in unterschiedliche Dimensionen einzuteilen. Doch ist diese Methode auch in einem globalen Medium wie dem Internet möglich? Diese Arbeit will am Beispiel von zwei U.S. amerikanischen und zwei deutschen Webseiten untersuchen, ob sich unterschiedliche Kulturdimensionen für einen solchen Webseitenvergleich eignen. Dabei sollen für diese Arbeit die Kulturdimensionen nach Hofstede und Hall in diesen Vergleich einbezogen werden. Zugleich soll bei dieser Betrachtung eine Analyse der Websites basierend auf Charakteristika der Designlehre stattfinden, welche danach auf die Kulturdimensionen übertragen werden.
About the Author: Nico Schuster, M.A, ist 1981 im bayerischen Günzburg an der Donau geboren und aufgewachsen. Der gelernte Fachinformatiker (Systemintegration) studierte Informationsmanagement und Unternehmenskommunikation an der Fachhochschule Neu-Ulm und erlangte hierbei den Grad des Diplom-Informationswirt (FH). Während seiner Studienzeit sammelte er Auslandserfahrung in indischen und australischen IT-Firmen. Während seiner ersten Berufsjahre als Project Engineer bei Nokia in Ulm absolvierte er ein Fernstudium an der AKAD University Stuttgart und schloss dieses als M.A. Business Administration ab. Danach war Herr Schuster als Project & Quality Manager für Nokia und Microsoft in China tätig und wechselte später in die embedded computing Branche wo er in unterschiedlichen Positionen im Project, Program und Process Management im Bereich IoT und Industrie 4.0 für europäische und asiatische Firmen tätig war.


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Product Details
  • ISBN-13: 9783640804863
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640804864
  • Publisher Date: 20 Jan 2011
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr


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