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Kulturabhängige Aspekte der Personalführung ausländischer Tochtergesellschaften deutscher Unternehmungen

Kulturabhängige Aspekte der Personalführung ausländischer Tochtergesellschaften deutscher Unternehmungen

          
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About the Book

Inhaltsangabe: Zusammenfassung: Globalisierung und Internationalisierung sind Begriffe, die in der heutigen Zeit im Vordergrund wirtschaftlicher, gesellschaftlicher und wirtschaftspolitischer Diskussion stehen. Viele Unternehmungen, die konkurrenzfähig bleiben wollen, müssen den Schritt ins Ausland wagen und sich damit der Herausforderung eines globalen Marktes stellen. Im Folgenden soll geklärt werden, welche Veränderungen Globalisierungsbestrebungen für Unternehmungen mit sich bringen, welche Ziele damit verfolgt werden und welche Formen die jeweilige Unternehmung wählen kann, um im Ausland tätig zu werden. Dabei erfahren Tochtergesellschaften besondere Beachtung, da diese Internationalisierungsform von deutschen Unternehmen häufiger gewählt wird als andere. Es ist davon auszugehen, dass dabei der Personalführung mit ihren vielfältigen Aufgaben eine bedeutende Rolle zukommt. Denn wenn Unternehmungen sich entscheiden, im Ausland tätig zu sein, müssen sie sich auch für eine bestimmte Art, die Mitarbeiter anzuleiten, entscheiden. Es wird darauf eingegangen, welche Rolle dabei den Expatriates als Vertreter des Stammhauses im Ausland zukommt, welche Aufgaben sie zu bewältigen haben und mit welchen Mitteln sich eine Unternehmung erfolgreich führen lässt. Einen weiteren Faktor, der den Erfolg eines Auslandsprojektes entscheidend beeinflussen kann, stellen die kulturellen Gegebenheiten des jeweiligen Landes dar. Es wird zu klären sein, wie Kultur in diesem Zusammenhang zu verstehen ist und ob die Kultur eines Landes Einfluss auf die Personalführung hat bzw. haben muss. Hierfür ist es notwenig die Unterschiede zwischen den Kulturen zu identifizieren, die verschiedenen Kulturdimensionen, Menschenbilder, Verhaltensweisen und Kommunikationsformen zu betrachten und analysieren. Des Weiteren sollen die Rolle der Mitarbeiter in Unternehmungen, die unterschiedlichen Führungsstile und ihre Instrumente sowie deren kulturellen Ausprägungen untersucht werden. Schließlich wird ver


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Product Details
  • ISBN-13: 9783838671192
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3838671198
  • Publisher Date: 17 Aug 2003
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 109 gr


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Kulturabhängige Aspekte der Personalführung ausländischer Tochtergesellschaften deutscher Unternehmungen
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