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Kryptowährungen als Thema der deutschen Wirtschaftspresse in den Jahren von 2013 bis 2018

Kryptowährungen als Thema der deutschen Wirtschaftspresse in den Jahren von 2013 bis 2018

          
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About the Book

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 1,0, Universität der Bundeswehr München, Neubiberg (Institut für Unternehmensführung), Sprache: Deutsch, Abstract: Interesse, Aufmerksamkeit und Meinungen der Bevölkerung werden bei Themen, die nicht unmittelbar im Alltag erlebbar sind, hauptsächlich von den Medien beeinflusst. Kryptowährungen sind mit ihren ökonomischen Implikationen vor allem ein Gegenstand für die Wirtschaftspresse. Wie die Berichterstattung gestaltet ist, hat Auswirkungen auf die öffentliche Meinung und somit auch auf Wirtschaft und Politik. Es ist daher von Interesse, wie die mediale Abdeckung des Themas aussieht. Welche Faktoren die Ausführungen der Wirtschaftspresse beeinflussten, welche Perspektiven eingenommen wurden und wie sich die Darstellung der Kryptowährung in ausgewählten Publikationen unterschied, ist der Inhalt der nachfolgenden Studie. In dieser Arbeit wird die Medienberichterstattung über Kryptowährungen sowohl quantitativ als auch qualitativ untersucht werden. Für die quantitative Analyse werden die Gesamtzahl der Veröffentlichungen und die Themenauswahl im Zeitverlauf betrachtet. Daraus lassen sich erste Schlüsse darüber ziehen, welche Themen auf die Agenda gesetzt werden ("Agenda-Setting"). Diese Frequenzanalyse wird zum einen mit dem Bitcoin-Kursverlauf und zum anderen mit der Häufigkeit der Suchanfragen bei Google verglichen. Letztere werden durch Google Trends ermittelt und sollen das Interesse der Öffentlichkeit an dem Thema widerspiegeln. Der Chart des Bitcoin-Kurses bildet - gemeinsam mit herausragenden Ereignissen - die objektive Realität ab, auf die sich die Medien beziehen. Eventuelle Korrelationen und zeitliche Zusammenhänge zwischen der Berichterstattung und der Kursentwicklung können damit visualisiert und nachvollzogen werden. Die qualitative Betrachtung wird durch die Qualitative Inhaltsanalyse nach Mayring strukturiert. Sie geht auf Artikel und Textpassagen e


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Product Details
  • ISBN-13: 9783668849549
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668849544
  • Publisher Date: 10 Dec 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 86 gr


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Kryptowährungen als Thema der deutschen Wirtschaftspresse in den Jahren von 2013 bis 2018
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