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Kriterien eines erfolgreichen Key Account Managements

Kriterien eines erfolgreichen Key Account Managements

          
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About the Book

Bachelorarbeit aus dem Jahr 2008 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 2,00, Fachhochschule Burgenland, Sprache: Deutsch, Abstract: Heutzutage entwickelt sich die Wirtschaft, durch den immer stärker steigenden Wettbewerb zwischen den einzelnen Unternehmen, enorm schnell. Die Konsequenz daraus ist, dass immer mehr Unternehmen größer und stärker werden und dadurch kleinere Unternehmen vom Markt verdrängen. Solche Unternehmen gewinnen immer mehr an Bedeutung und haben eine sehr starke Auswirkung auf die Entwicklungen und Trends in den einzelnen Märkten. Gerade durch diese Entwicklung in der Wirtschaft haben immer mehr Unternehmen Key Account Manager im Einsatz, da meist ein sehr kleiner Teil der Kunden eines Unternehmens den größten Teil des Umsatzes ausmacht. Key Account Manager betreuen die wichtigsten Kunden des Unternehmens nicht nur auf einen, sondern auf vielen verschiedenen Bereichen. Nur die Unternehmen die Key Account Management erfolgreich anwenden und umsetzen können, sind in der Lage sich auf dem Markt zu behaupten. Wenn ein Unternehmen Key Account Management erfolgreich einsetzen will, muss der Key Account Manager viel Erfahrung in den verschiedenen Bereichen der Wirtschaft haben und sich vor allem im Gebiet welches er betreuen soll sehr gut auskennen. Diese Erfahrung sammelt der Key Account Manager einerseits aus der Praxis und andererseits aus theoretischen Grundlagen.


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Product Details
  • ISBN-13: 9783640976324
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3640976320
  • Publisher Date: 18 Aug 2011
  • Height: 210 mm
  • No of Pages: 34
  • Series Title: German
  • Weight: 59 gr


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