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Krisenkommunikation bei Imagekrisen.: Souverän entscheiden. Unternehmenswerte schützen. (Softcover)

Krisenkommunikation bei Imagekrisen.: Souverän entscheiden. Unternehmenswerte schützen. (Softcover)

          
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About the Book

  • Handeln Sie bei Imagekrisen souverän und schützen Sie Unternehmenswerte - mit einem Konzept, das wissenschaftlich fundiert ist und sich in der Praxis bewährt hat.
  • Vergessen Sie pauschale Regeln und verstehen Sie, was bei Imagekrisen aus einer kommunikationswissenschaftlichen Perspektive geschieht.
  • Das Hintergrundwissen wird umfassend vermittelt und die Vorgehensweise Schritt für Schritt entwickelt.
  • Umfang: 242 Seiten Abbildungen: 22 Tabellen: 20 Literaturverweise: 385
Produktbeschreibung:

Möchten Sie in der Krisenkommunikation souverän handeln und Unternehmenswerte schützen? Suchen Sie nach mehr als nur oberflächlichen goldenen Regeln und pauschalen Checklisten? Dann ist dieses Buch für Sie das Richtige.
Es vermittelt ein wissenschaftlich fundiertes und in der Praxis bewährtes Verständnis, um Krisensituationen aus kommunikativer Perspektive zu bewerten und zu bewältigen.
Erfahren Sie, wie Sie in verschiedenen Krisensituationen systematisch entscheiden können, wann wer was zu wem über welchen Kanal kommunizieren soll und ob eine Intervention auf dem Rechtsweg lohnend erscheint.
Dabei wird das theoretische Hintergrundwissen umfassend vermittelt und die Vorgehensweise Schritt für Schritt entwickelt.
Das Buch richtet sich an Menschen, die in der Praxis Krisenkommunikation verantworten, also etwa an die Geschäftsführung, die Leitung und die Fachkräfte in der Unternehmenskommunikation und in der Krisenberatung, ist jedoch ebenso als Einführung und Handbuch für Lehrende und Studierende geeignet.

Inhaltsübersicht:

Vorwort
1 Einführung
1.1 Der allgemeine Krisenbegriff
1.2 Der Krisenbegriff in den Wirtschaftswissenschaften
1.3 Zu den Herausforderungen der Krisenkommunikationsforschung
1.4 Krisen in Phasenmodellen
1.5 Social Media und Krisenkommunikation
2 Theorie der Imagekrise
2.1 Grundbegriffe
2.2 Ableitung und Definition des Begriffs der Imagekrise
2.3 Einflussgrößen auf das Schadensausmaß der Imagekrise
2.4 Zusammenfassung
2.5 Einschränkungen und Ausblick
3 Krise und Organisation
3.1 Routine oder Grenzerfahrung
3.2 Imagekrise und organisatorische Aufstellung
4 Kommunikative Intervention in der Imagekrise
4.1 Zeitpunkt der kommunikativen Intervention
4.2 Quelle der kommunikativen Intervention
4.3 Nachricht der kommunikativen Intervention
4.4 Zielgruppen der kommunikativen Intervention
4.5 Kanäle der kommunikativen Intervention
4.6 Einschränkungen und Ausblick
4.7 Nach der Erstinformation: Wie geht es weiter?
5 Intervention auf dem Rechtsweg
5.1 Bewertung öffentlicher Äußerungen
5.2 Rechtsansprüche bei einer unwahren Tatsachenbehauptung
5.3 Handlungsempfehlungen
5.4 Einschränkungen und Ausblick
6 Literaturverweise
7 Stichwortverzeichnis

Informationen zum Autor

Der Autor ist Director Consulting und Strategic Advisor der komm.passion GmbH Team Farner. Er berät und unterstützt seit rund zwei Jahrzehnten Krisenstäbe, C-Level-Executives, Topmanager und Presseteams in akuten Krisenfällen nationaler und internationaler Tragweite


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Product Details
  • ISBN-13: 9783987340000
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Twu-Verlag
  • Height: 229 mm
  • No of Pages: 244
  • Spine Width: 13 mm
  • Weight: 331 gr
  • ISBN-10: 3987340002
  • Publisher Date: 15 Oct 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Souverän entscheiden. Unternehmenswerte schützen. (Softcover)
  • Width: 152 mm


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