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Krise als Chance? Gründung einer unabhängigen Vermögensverwaltung in Deutschland nach der Finanzkrise

Krise als Chance? Gründung einer unabhängigen Vermögensverwaltung in Deutschland nach der Finanzkrise

          
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About the Book

Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 2,3, Universität Trier, Sprache: Deutsch, Abstract: Problemstellung und Relevanz der Arbeit: Die weltweite Finanzkrise, die im Jahr 2007 ausbrach, hat augenscheinlich die Realwirtschaft global in Mitleidenschaft gezogen. Doch die Krise hat mehr verursacht als einbrechende Börsenkurse, den Kollaps einst renommierter Banken und drohende Staatsbankrotte ganzer Volkswirtschaften. Sie hat sich zur weltumspannenden Vertrauens- und Reputationskrise des Wirtschaftssystems ausgeweitet. Die bisher vorherrschende Unternehmenskultur, insbesondere im Finanzsektor, die stark auf kurzfristiges Denken ausgerichtet, und sich an rein finanziellen Erfolgsgrößen zu orientieren scheint, führte zu Gier und Missbrauch von Vertrauen. Im Zuge der Finanzkrise sind Banken und Vermögensverwalter noch mehr in Verruf geraten. Es wird ihnen vorgeworfen, sie seien Produktverkäufer und nur auf den eigenen Profit bedacht. Gerade die Beratung von vermögenden Kunden ist als hochwissensintensive Dienstleistung aber auf Vertrauen angewiesen. Zunächst scheint das Verhältnis zwischen Kunde und Berater nach der Finanzkrise zerrüttet oder zumindest stark angeschlagen. Es scheint, als gehöre das Bild des reputierlichen Private Bankers der Vergangenheit an. Im Zentrum dieser Untersuchung steht die untersuchungsleitende Forschungsfrage, in wie weit die Finanzkrise, die auch als Vertrauenskrise bezeichnet wird, eine Chance zur Gründung einer unabhängigen Vermögensverwaltung in Deutschland darstellt? Dazu wird anhand eines dreigeteilten Hauptteils die Forschungsfrage eingehend beleuchtet. Im ersten Teil wird sich dem Konstrukt Vertrauen angenähert. Was genau ist Vertrauen, wie entsteht es und wie wird es nach einem Vertrauensbruch im organisationalen Kontext wieder aufgebaut? Auf Grundlage dieser theoretischen Ausführungen wird im darauffolgenden Teil erläutert, wie es zur Finanzkrise kam und welche Etappe


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Product Details
  • ISBN-13: 9783640919444
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3640919440
  • Publisher Date: 21 May 2011
  • Height: 210 mm
  • No of Pages: 90
  • Series Title: German
  • Weight: 127 gr


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