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Kooperationsalternativen im Mittelstand

Kooperationsalternativen im Mittelstand

          
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About the Book

Vordiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Fachhochschule für die Wirtschaft Hannover, Veranstaltung: Management, Sprache: Deutsch, Abstract: In Deutschland zählen mehr als 98% aller Unternehmen zum Mittelstand (bzw. den kleinen und mittleren Unternehmen, KMU). Zentrales und gleichzeitig qualitatives Merkmal ist die Identität von Eigentümer und verantwortlichem Management.1 KMU "sorgen in Ihrer Vielfalt für wirtschaftliche Stabilität und sind integraler Bestandteil einer ausgewogenen Unternehmensgrößenstruktur, die den Strukturwandel erleichtert, Innovationen fördert und damit letztlich zu mehr Wachstum und Wohlstand in einer Ökonomie beiträgt. Trotz der enormen Bedeutung, die KMU in der wirtschafts- und gesellschaftspolitischen Diskussion zu Recht immer wieder beigemessen wird, ist die wirtschaftliche Lage des Mittelstandes"2 als äußerst kritisch einzuschätzen. In diesem Zusammenhang stehen kleine und mittlere Unternehmen vor neuen, teilweise dramatischen Herausforderungen. Zum einen müssen sie sich gegen Konzerne behaupten, welche durch Fusionen mit anderen Großunternehmen weitere größenbedingte Vorteile erlangen und zum anderen steigt der Konkurrenzdruck für KMU durch die Globalisierung beständig an. Aber auch der Standort Deutschland, als ein wesentlicher Erfolgsfaktor, weist im internationalen Vergleich gerade für KMU Schwächen auf.3 Eine Möglichkeit für KMU sich trotz diesen Entwicklungen behaupten zu können, ist die Möglichkeit, größenbedingte Nachteile durch Kooperationen mit anderen mittelständischen Unternehmen ausgleichen zu können. Diese Möglichkeiten, Alternativen und damit verbundene Chancen und Risiken sollen im Folgenden hier diskutiert werden.


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Product Details
  • ISBN-13: 9783640522088
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640522087
  • Publisher Date: 24 Jul 2010
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 91 gr


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