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Kooperationen als strategische Erfolgsfaktoren im Electronic Business: Motive, Herausforderungen, Gestaltungsperspektiven

Kooperationen als strategische Erfolgsfaktoren im Electronic Business: Motive, Herausforderungen, Gestaltungsperspektiven

          
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About the Book

Inhaltsangabe: Problemstellung: Vor dem Hintergrund einer sich ständig verändernden Umwelt und eines sich stets im Wandel befindenden Unternehmens, welches den Anforderungen eines immer intensiveren, dynamischeren und internationaleren Wettbewerbs genügen muss, stehen Unternehmen vor neuen, vorausschauend zu begegnenden Herausforderungen. Darüber hinaus besteht ein zunehmender Druck auf Hersteller und Anbieter zur Verbesserung von Produkten, Service und Beratung sowie einem besseren Preis-Leistungsverhältnis. Durch sinkende Gewinnspannen und zusätzlichen Rationalisierungsdruck müssen Unternehmen unweigerlich nach neuen Erfolgsstrategien suchen, um bestehende Kundenbeziehungen zu vertiefen, neue aufzubauen und Zukunftsmärkte erfolgreich zu bearbeiten. Ebenso gilt es, einem durch zunehmende Globalisierung von Unternehmensstrategien bedingten Verlust an Markt-, Reaktions- und Anpassungsnähe entgegenzuwirken. In einem derart komplexen Umfeld ist das Management gefordert, das Unternehmen und seine Marktleistungen vorausschauend und innovativ gegenüber seinen Kunden und Wettbewerbern zu positionieren. Der fundamentale Wandel der Industrie- zur Informationsgesellschaft verändert ganze Branchen und ihre Strukturen. Electronic Business (E-Business) stellt einen Wirtschaftsfaktor mit neuen Technologien, Wettbewerbern sowie Spielregeln und damit neu auszuschöpfenden Wettbewerbsvorteilen dar. E-Business verbindet Unternehmen mit ihren Geschäftspartnern, Zulieferern sowie Kunden und unterstützt die Mitarbeiter in allen Prozessen und Tätigkeiten. Gleichzeitig gerät das Management immer mehr unter Druck, effizienter zu arbeiten und einen höheren Return on Investment zu erzeugen. So können beispielsweise durch das Internet vernetzte Marktstrukturen realisiert werden. Voraussetzung hierfür ist, daß das Internet nicht nur als Technologie, sondern als Initialzündung zur Entwicklung neuer Geschäftsmodelle, innovativer Prozessabläufe und strategischer Kooperationen betrachtet wird. Kl


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Product Details
  • ISBN-13: 9783838631820
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 172 gr
  • ISBN-10: 383863182X
  • Publisher Date: 08 Mar 2001
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Sub Title: Motive, Herausforderungen, Gestaltungsperspektiven
  • Width: 148 mm


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Kooperationen als strategische Erfolgsfaktoren im Electronic Business: Motive, Herausforderungen, Gestaltungsperspektiven
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