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Kooperation von Versicherungsunternehmen und InsurTechs

Kooperation von Versicherungsunternehmen und InsurTechs

          
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About the Book

Masterarbeit aus dem Jahr 2019 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,7, Hochschule RheinMain (Wiesbaden Business School), Sprache: Deutsch, Abstract: Das Thema Digitalisierung gehört zweifelsohne auf die Agenda jedes Versicherungsunternehmens (VU). Der hohe Wettbewerbsdruck drängt VU dazu, innovativer zu denken und Kosten zu senken. Bisher wagen die Akteure keine genauen Prognosen über die Zukunft der Versicherungswirtschaft. Ein Grund dafür ist auch der Eintritt von neuen Wettbewerbern in Form von InsurTechs, welche zunehmend an Bedeutung gewinnen. InsurTechs sind Start-ups, welche durch die Anwendung moderner Technologien die Versicherungsbranche revolutionieren wollen. Mittlerweile existieren bereits über 100 dieser Start-ups in Deutschland. Die steigende Bedeutung spiegelt sich auch in den Investitionen wider. Zwischen 2014 und 2017 ist die Investitionshöhe in InsurTechs weltweit jährlich bereits durchschnittlich um 36,5 % und die Anzahl der Investitionen um 29 % gestiegen. Eine entscheidende Frage, die sich hier stellt, ist, wie die beiden Parteien sich gegenüberstehen. Fühlen sich VU durch InsurTechs in ihren Geschäftsmodellen bedroht oder sehen sie die Start-ups als hilfreiche Partner bei der Umsetzung ihrer Digitalisierungsstrategie? Die gleiche Frage kann selbstverständlich auch aus der Perspektive der InsurTechs gestellt werden. Auch sie müssen erörtern, ob eine künftige Kooperation mit Versicherern strategische Vorteile erbringt. Ziel der Arbeit ist die Beantwortung der folgenden Forschungsfrage: Welche Kooperationsmöglichkeiten existieren zwischen traditionellen VU und InsurTechs? Für die Beantwortung der Forschungsfrage müssen anliegende Themengebiete beleuchtet werden. Zuerst muss geklärt werden, in welcher Ausgangslage sich die Betroffenen befinden. Weiterhin ist es wichtig zu erfahren, welche Vor- und Nachteile Kooperationen mit sich bringen und welche Kooperationen bereits existieren. Ebenfalls muss überprüft werden, in welchen Be


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Product Details
  • ISBN-13: 9783668970090
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 86
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3668970092
  • Publisher Date: 12 Jun 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 122 gr


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