Home > Business & Economics > Business & management > Management & management techniques > Konzipierung einer "Venture Balanced Scorecard" für Kapitalbeteiligungsgesellschaften zur Steuerung von jungen Unternehmen in Wachstumsbranchen: Am Beispiel der IT-Branche
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Konzipierung einer "Venture Balanced Scorecard" für Kapitalbeteiligungsgesellschaften zur Steuerung von jungen Unternehmen in Wachstumsbranchen: Am Beispiel der IT-Branche

Konzipierung einer "Venture Balanced Scorecard" für Kapitalbeteiligungsgesellschaften zur Steuerung von jungen Unternehmen in Wachstumsbranchen: Am Beispiel der IT-Branche

          
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About the Book

Inhaltsangabe: Einleitung: Insbesondere in den Anfängen ihrer Entwicklung leiden junge Wachstumsunternehmen (JWUs) häufig unter der unzureichenden Management- und Markterfahrung ihrer Gründer. Hieraus entsteht die Gefahr einer fehlenden strategischen Zielformulierung und einer mangelnden Umsetzung derselben, welche besonders in einem dynamischen und wettbewerbsintensiven Umfeld, wie der hier betrachteten IT-Branche notwendig ist. Um ihre Unerfahrenheit und die Finanzknappheit zu kompensieren, wenden sich JWUs an Venture Capital-Gesellschaften (VCGs), die sie nicht nur mit den erforderlichen finanziellen Mitteln ausstatten, sondern auch im gesamten Bereich der Führung und Steuerung unter-stützen. Basis dieser Zusammenarbeit ist das gemeinsame Ziel einer nachhaltigen Unter-nehmenswertsteigerung und eines hohen Wachstums. Doch aufgrund von Informations-asymmetrien und einer zu geringen Kontrolle in der partnerschaftlichen Beziehung kommt es regelmäßig zu opportunistischem Verhalten beider Partner, das dazu führt, dass JWUs nicht die Steuerung erhalten, die sie erwartet haben. Die Folge ist, dass entweder das gemeinsame Ziel nicht erreicht wird oder im schlimmsten Fall existenzbedrohliche Schieflagen der JWUs zu spät erkannt werden, die mit einem präventiven Eingreifen der VCGs hätten vermieden werden können. Es bedarf daher eines Lösungsansatzes, der zum einen den JWUs als internes Steuerungsinstrument dient und ihnen in den heftigen Turbulenzen der IT-Branche den richtigen und somit erfolgsentscheidenden Weg weist, zum anderen von den VCGs aber gleichzeitig als externes Führungs- und Kontrollinstrument eingesetzt werden kann, um die Entwicklungen in ihren Beteiligungen zu überwachen und im Bedarfsfall gegensteuern zu können. Bereits existierende Lösungsansätze wie ein verstärktes Monitoring, die stufenweise Vergabe von Venture Capital oder die Kommunikation mittels Financial Statements greifen hier zu kurz und müssen daher um ein entsprechendes Steuerungssystem ergä


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Product Details
  • ISBN-13: 9783838653662
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 281 gr
  • ISBN-10: 3838653661
  • Publisher Date: 25 Apr 2002
  • Height: 210 mm
  • No of Pages: 208
  • Series Title: German
  • Sub Title: Am Beispiel der IT-Branche
  • Width: 148 mm


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Konzipierung einer "Venture Balanced Scorecard" für Kapitalbeteiligungsgesellschaften zur Steuerung von jungen Unternehmen in Wachstumsbranchen: Am Beispiel der IT-Branche
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Konzipierung einer "Venture Balanced Scorecard" für Kapitalbeteiligungsgesellschaften zur Steuerung von jungen Unternehmen in Wachstumsbranchen: Am Beispiel der IT-Branche
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