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Konzeption, Planung Und Durchfuhrung Einer Veranstaltung in Der Praxis

Konzeption, Planung Und Durchfuhrung Einer Veranstaltung in Der Praxis

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, FH für angewandtes Management Erding, Veranstaltung: Konzeption, Planung und Durchführung einer Veranstaltung in der Praxis, Sprache: Deutsch, Abstract: Die Welt verändert sich in fast unglaublicher Schnelle. In Zeiten von Spaß- und Erlebnisgesellschaft stellen sich viele Unternehmen die Frage, auf welche Art und Weise sie den veränderten Ansprüchen ihrer Zielgruppe gerecht werden können. "Der Bedeutungszuwachs der Kommunikationspolitik innerhalb des Marketingmix hat in den vergangenen Jahren weiterhin zugenommen. [...] Die Austauschbarkeit von Produkten sowie die Anforderungen der Kunden an eine bestimmte Qualität der Produkte machen eine Differenzierung über den Produktnutzen zunehmend schwieriger."1 Man kann also heutzutage durchaus davon sprechen, dass sich Unternehmen nicht mehr zwingend in einem Produktwettbewerb, sondern vielmehr in einem Kommunikationswettbewerb befinden. Vor dem Hintergrund der bereits genannten veränderten Ansprüche der Gesellschaft in Richtung Unterhaltung, Spaß und Erlebnis, kommen in diesem Kommunikationswettbewerb Events eine immer stärker werdende Bedeutung zu. Gerade durch ihre besondere Eigenschaft, Emotionen erzeugen zu können und Botschaften 'live' an den Mann bzw. an die Frau zu bringen, nehmen sie im Kommunikationsmix eines Unternehmens eine wichtige Rolle ein. Allerdings ist dabei anzumerken, dass es "von der ersten Idee bis zur Realisierung [...] ein weiter und zuweilen harter Weg [ist]."2 Im Folgenden soll daher dargestellt werden, wie dieser Weg aussehen kann bzw. was bei einer Eventorganisation alles beachtet werden muss. Zunächst erfolgt eine theoretische Einführung in das Thema der Eventorganisation. Danach soll dies anhand eines praktischen Beispiels weiter veranschaulicht werden. Abschließend wird ein kurzer Ausblick auf zukünftige Aussichten sowie Trends in der Eventbranche gegeben werden.


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Product Details
  • ISBN-13: 9783640970407
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640970403
  • Publisher Date: 30 Jul 2011
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 104 gr


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