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Konzeption einer Balanced Scorecard in der Automobilbranche

Konzeption einer Balanced Scorecard in der Automobilbranche

          
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About the Book

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Universität Kassel, Sprache: Deutsch, Abstract: Zielsetzung dieser Bachelorarbeit ist es, zunächst die theoretischen Grundlagen der Balanced Scorecard aufzuzeigen und wesentliche Begriffe und Konzepte zu erläutern. Anschließend werden Chancen und Möglichkeiten aufgezeigt, wie die Implementierung einer Balanced Scorecard unternehmerische Entscheidungen in der Automobilzulieferbranche unterstützen und untermauern kann. Die aktuelle wirtschaftliche Lage wird geprägt von zunehmender Globalisierung und einer stetig steigenden Komplexität, die mit dem Informationszeitalter einhergeht. Die steigende Macht der Kunden, kurzlebigere Produktzyklen und die erhöhte Anzahl an Anbietern auf dem internationalen Markt sind nur einige Faktoren, die zu einem stark wachsenden Konkurrenzdruck führen. In der Zukunft werden nur diejenigen Unternehmen den Veränderungen standhalten, die sich am besten auf die wechselnden Bedingungen einstellen können und die Entwicklung der Märkte als Chance und Herausforderung wahrnehmen. Um die wirtschaftliche Überlebensfähigkeit langfristig zu gewährleisten, sind fundierte Strategien, die sich an den veränderten Marktbedingungen ausrichten sollten, als Grundvoraussetzung zu sehen. Vor diesem Hintergrund stehen insbesondere auch mittelständische Unternehmen, die sich dem neuen globalen Wettbewerb und der umfassenden Informationstransparenz stellen müssen, vor erheblichen Herausforderungen. Obwohl viele Unternehmen die richtigen strategischen Weichen stellen, scheitert die Umsetzung oft im laufenden Tagesgeschäft. Da allein die Formulierung guter Strategien nicht zwangsläufig zum Erfolg der Unternehmung führt, besteht die zukünftige Aufgabe mehr denn je in der konsequenten Umsetzung der strategischen Vorgaben. Eines der aktuellsten Managementsysteme, die sogenannte Balanced Scorecard (BSC), setzt genau an dieser Problematik an und versucht die


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Product Details
  • ISBN-13: 9783346230331
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346230333
  • Publisher Date: 24 Jun 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 82 gr


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