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Konzepte Und Strategien Für Omnichannel-Exzellenz: Innovatives Retail-Marketing Mit Mehrdimensionalen Vertriebs- Und Kommunikationskanälen

Konzepte Und Strategien Für Omnichannel-Exzellenz: Innovatives Retail-Marketing Mit Mehrdimensionalen Vertriebs- Und Kommunikationskanälen

          
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About the Book

Omnichannel-Konzepte verändern den Handel und bieten Unternehmen große Chancen: Sie ermöglichen es, den Kundenanforderungen gerecht zu werden, vor allem auch neue Zielgruppen zu erschließen und somit für entsprechendes Wachstum zu sorgen. Auf diese Weise wird der Fortbestand des Unternehmens sichergestellt. Gleichzeitig sind jedoch auch Anpassungen auf Managementebene erforderlich, welche mit großen Herausforderungen verbunden sind.
Im Fokus der Beiträge dieses Herausgeberwerkes steht neben den genannten Aspekten auch die Kombination von Omnichannel-Retailing mit neuen Formen der Customer Journey. Die Experten erklären mithilfe von Best Practices, wie Unternehmen in immer kürzeren Zyklen auf zunehmend komplexe Kundenanforderungen reagieren können. Die Lösung liegt in der Verbindung von digitalen und physischen Vertriebs- und Informationswegen. Denn innovative Omnichannel-Konzepte ermöglichen es, den sich wandelnden Kundenanforderungen gerecht zu werden, neue Zielgruppen zu erschließen und somit für profitables Wachstum zu sorgen.
Mit der umfassenden Darstellung von aktuell und zukünftig wichtigen Themen des modernen Retail-Managements richtet sich dieser Sammelband ebenso an Wissenschaftler wie auch an Praktiker und Führungskräfte in Unternehmen. Lassen Sie sich durch die Beiträge inspirieren und erhalten Sie neue Impulse für eigene Forschung oder die Entwicklung einer Omnichannel-Strategie für Ihr Unternehmen.


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Product Details
  • ISBN-13: 9783658201814
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 383
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 3658201819
  • Publisher Date: 16 Apr 2018
  • Binding: SA
  • Language: German
  • Returnable: Y
  • Sub Title: Innovatives Retail-Marketing Mit Mehrdimensionalen Vertriebs- Und Kommunikationskanälen
  • Width: 168 mm


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Konzepte Und Strategien Für Omnichannel-Exzellenz: Innovatives Retail-Marketing Mit Mehrdimensionalen Vertriebs- Und Kommunikationskanälen
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Konzepte Und Strategien Für Omnichannel-Exzellenz: Innovatives Retail-Marketing Mit Mehrdimensionalen Vertriebs- Und Kommunikationskanälen
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