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Kontinuität und Diversifizierung des touristischen Angebotsspektrums Griechenlands

Kontinuität und Diversifizierung des touristischen Angebotsspektrums Griechenlands

          
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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich Geowissenschaften / Geographie - Fremdenverkehrsgeographie, Note: 1,7, Ludwig-Maximilians-Universität München (Department für Geographie), Sprache: Deutsch, Abstract: Griechenland ist ein junges freies Land. Erst seit 60 Jahren ist es unabhängig von ausländischen Herrschaftsansprüchen. In dieser Zeit hat man sich im Eiltempo bemüht, mit den prosperierenden Ländern der europäischen Gemeinschaft gleichzuziehen - zu schnell, denn die Strukturen und der gesamte Verwaltungsapparat konnten der übereilten Westintegration nicht adäquat folgen. Somit befindet sich das Land aktuell in einer bedeutungsschweren mentalen und materiellen Krise, in der die Frage nach einem Lösungsweg noch nicht beantwortet ist. Die Tatsache, dass sogar der Tourismus als wichtigstes wirtschaftliches Standbein des Landes seit einigen Jahren wankt, wiegt folglich schwer. In Zeiten einer zunehmend globalisierten Welt, in der die Fernreisen durch verbesserte und erschwinglichere Distanzüberwindungsmöglichkeiten Konjunktur verzeichnen können, und des Klimawandels, der dafür sorgt, dass sich die innereuropäischen Touristenströme tendenziell in Richtung Norden verlagern, steht Griechenland als Reisedestination unter Druck: Die Klassiker des hellenischen Landes - Sonne, Strand und Kultur - scheinen nicht mehr ausreichend, um eine zufrieden stellende touristische Wertschöpfung zu erzielen. Zu viele andere Destinationen, wie etwa die Türkei oder Ägypten, locken mit weitaus günstigeren Angeboten und zum Teil attraktiveren Erholungsmöglichkeiten. Um diesen Missständen entgegen zu wirken, bemühen sich die Verantwortlichen des griechischen Fremdenverkehrs daher seit einigen Jahren vermehrt um eine Diversifizierung des touristischen Angebots: Alternative Konzepte als Ergänzung zu den etablierten Marktsegmenten sollen neue Kundenpotentiale und Nischenmärkte erschließen. Der so genannte sanfte Tourismus, der den Agrartourismus und den Ökotourismus mit einschließt, ab


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Product Details
  • ISBN-13: 9783656205531
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3656205531
  • Publisher Date: 05 Jun 2012
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 118 gr


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