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Konsolidierungsprozesse und Wettbewerbsstrategien in der deutschen Brauwirtschaft

Konsolidierungsprozesse und Wettbewerbsstrategien in der deutschen Brauwirtschaft

          
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About the Book

Inhaltsangabe: Zusammenfassung: Die nachfolgende Arbeit soll dem Leser einen Überblick über die Entwicklung des deutschen Biermarktes innerhalb der letzten Jahrzehnte bieten und dabei die Konsolidierungsprozesse und unterschiedlichen Wettbewerbsstrategien innerhalb der Branche näher betrachten. Am Beginn der Arbeit steht zu diesem Zweck eine Zusammenfassung der branchenunabhängigen Strukturanalyse, wie sie Michael E. Porter in seinem Buch „Wettbewerbsstrategie" beschreibt. In Kapitel drei wird diese Analyse Porters auf die deutsche Bierbranche übertragen, um die Kräfte, die innerhalb dieses Marktes wirken, besser zu verstehen. Kapitel vier beschäftigt sich mit dem oben bereits erwähnten Konsolidierungsprozess auf dem deutschen Biermarkt. Diese Darstellung beschränkt sich auf den Zeitraum nach 1970, da sich in dieser Zeit die meisten Zusammenschlüsse ereigneten. Das fünfte Kapitel gibt Aufschluss darüber, wie Brauereien Porters Wettbewerbstrategien nutzen können, um dem drohenden Konsolidierungstrend zu entgehen. Im sechsten Kapitel werden schließlich typische Charakteristika der heutigen Brauwirtschaft genauer unter die Lupe genommen und kritisch bewertet. Inhaltsverzeichnis: Inhaltsverzeichnis: VORWORTI INHALTSVERZEICHNISII ABBILDUNGSVERZEICHNISV ABBILDUNGSVERZEICHNIS ANHANGV 1.EINLEITUNG1 2.STRUKTURANALYSE VON BRANCHEN3 2.1Strukturelle Determinanten der Wettbewerbsintensität4 2.1.1Die Gefahr des Markteintritts5 2.1.1.1Eintrittsbarrieren entstehen durch folgende Gründe:5 2.1.1.2Der für den Eintritt kritische Preis7 2.1.1.3Eigenschaften von Eintrittsbarrieren7 2.1.2Der Grad der Rivalität unter den bestehenden Wettbewerbern8 2.1.3Druck durch Substitutionsprodukte11 2.1.4Die Verhandlungsstärke der Abnehmer11 2.1.5Die Verhandlungsstärke der Lieferanten12 2.2Strukturanalyse und Wettbewerbsstrategie13 2.3Strukturanalyse und Branchendefinition13 2.4Typen von Wettbewerbsstrategien14 2.4.1Umfassende Kostenführerschaft14 2.4.2Differenzierung15 2.4.3Ko


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Product Details
  • ISBN-13: 9783838665504
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838665503
  • Publisher Date: 17 Mar 2003
  • Height: 210 mm
  • No of Pages: 114
  • Series Title: German
  • Weight: 159 gr


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