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Konsequenzen technologischer Innovationen für die Vielfalt des Produktangebotes in elektronischen Märkten

Konsequenzen technologischer Innovationen für die Vielfalt des Produktangebotes in elektronischen Märkten

          
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About the Book

Inhaltsangabe: Einleitung: Das Internet, elektronische Märkte und innovative Kommunikationstechnologien sind Gegenstand der vorliegenden Arbeit. Die globale Diffusion des Internet und permanenter Fortschritt von Informations- und Kommunikationstechnologie, tragen zur Weiterentwicklung von elektronischen Märkten bei. Virtuelle wie auch konventionelle Unternehmen agieren auf den o.g. Märkten, um neue Formen der Leistungserbringung zu etablieren. Die globale Verfügbarkeit von Informationen sowie die Konvergenz der Kommunikationskanäle zu einer digitalen Plattform, sind Kennzeichen für den Übergang vom Industrie- zum Informationszeitalter. Technologische Innovationen wie bspw. das Telefon oder das weltumspannende Computernetzwerk (Internet), zählen zu den Entwicklungen, die in erster Linie die Art und Weise wie Menschen miteinander kommunizieren, neu gestalten. Die o.g. Technologien können als Primäreffekte bezeichnet werden. Durch ihre Weiterentwicklung und ihren Einsatz beeinflussen sie das gesellschaftliche Leben, sowie wirtschaftliche Strukturen nachhaltig. Diese Veränderungen können als Sekundäreffekte bezeichnet werden. Die Ausgestaltung dieser Sekundäreffekte wird dabei durch die explosionsartige Entwicklung des Internet und seiner Benutzerschaft und der Deregulierung der Telekommunikationsmärkte maßgeblich geprägt. Parallele Entwicklungen, wie z.B. die Internationalisierung der Geschäftstätigkeit, erfordern effizientere und vielseitigere Formen der Kommunikation. Die Einführung innovativer Technologien in elektronischen Märkten, lässt neue Potentiale für die Vielfalt des Produkt- und Leistungsangebotes im WWW erwarten. Durch verbesserte Interaktion kann potentiellen Kunden ein individualisiertes Leistungsprogramm offeriert werden. Hierbei soll den Konsumenten ein realisierbarer Mehrwert gegenüber klassischen Formen des Konsums geboten werden. Innovative Kommunikationstechnologien können alle Phasen der Markttransaktion unterstützen und garantieren so eine e


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Product Details
  • ISBN-13: 9783838619200
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 383861920X
  • Publisher Date: 29 Nov 1999
  • Height: 210 mm
  • No of Pages: 90
  • Series Title: German
  • Weight: 131 gr

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