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Koncepcja strategii blękitnego oceanu: Osiągnij sukces dzięki innowacjom i spraw, by konkurencja stala się nieistotna

Koncepcja strategii blękitnego oceanu: Osiągnij sukces dzięki innowacjom i spraw, by konkurencja stala się nieistotna

          
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About the Book

Zrozum podstawy koncepcji Strategii Blękitnego Oceanu w zaledwie 50 minut dzięki tej praktycznej i zwięzlej książce. Strategia Blękitnego Oceanu to koncepcja, która zostala opracowana przez W. Chan Kima i Renée Mauborgne i lączy w sobie strategię, marketing i innowacje. Strategia ta na nowo definiuje klasyczną metodę reprezentowania strategii rozwoju i zachęca przedsiębiorstwa do stosowania innowacji wartości w celu wybicia się z tlumu . Ta książka zapewni Ci poręczne wprowadzenie do Strategii Blękitnego Oceanu i zapozna Cię z koncepcjami "blękitnych oceanów" i "czerwonych oceanów", zachęcając do spojrzenia na biznes w nowym świetle. Zawiera również studia rzeczywistych przypadków, informacje o wadach narzędzia, w tym o braku jego spójności, oraz wprowadzenie do modeli pokrewnych, takich jak koncepcje przedstawione przez Michaela E. Raynora i Claytona M. Christensena w ich pierwszej książce. O koncepcji Strategii Blękitnego Oceanu: Strategia blękitnego oceanu to koncepcja, której celem jest zdystansowanie przedsiębiorstwa od konkurencji i zagwarantowanie lepszych wyników. Wprowadza ona pojęcia "blękitnych oceanów", czyli niezagospodarowanych rynków dojrzalych do eksploatacji, oraz "czerwonych oceanów", czyli rynków, które są już nasycone. Strategia zaleca opuszczenie tych "czerwonych oceanów" na rzecz bardziej zyskownych mórz "niebieskich oceanów". W tej książce odkryjesz, jak Strategia Blękitnego Oceanu może pomóc twojej firmie w zidentyfikowaniu niewykorzystanych rynków, nauczeniu się, jak lepiej je wykorzystac, i wykorzystaniu wyników do rozwoju firmy w nowej przestrzeni strategicznej. Jasne wyjaśnienie korzyści i potencjalnych wad metody, omówienie praktycznego studium przypadku oraz wprowadzenie do pokrewnych modeli da ci narzędzia potrzebne do dostosowania podejścia do twojej sytuacji.


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Product Details
  • ISBN-13: 9782808069052
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 198 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Weight: 50 gr
  • ISBN-10: 2808069057
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Sub Title: Osiągnij sukces dzięki innowacjom i spraw, by konkurencja stala się nieistotna
  • Width: 129 mm


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