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Kommunizieren in Der Krise: Nachhaltige PR-Werkzeuge Für Schwierige Zeiten

Kommunizieren in Der Krise: Nachhaltige PR-Werkzeuge Für Schwierige Zeiten

          
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About the Book

Krisen aller Art treffen Unternehmen im Zeitalter von Social Media und Globalisierung heute härter, schneller und radikaler. Sie bringen nicht nur Branchen-Größen ins Schleudern, sondern auch mittelständische und kleine Unternehmen. Kluges, strategisches und zukunftsgesteuertes Kommunizieren ist dann überlebenswichtig. Aber: Unter allen Disziplinen der Unternehmenskommunikation ist die Krisenkommunikation die schwierigste. Nur wer ihre Werkzeuge perfekt beherrscht, kann der Krise und dem folgenden Meinungssturm auf allen Kanälen wirkungsvoll begegnen.

Dr. Lorenz Steinke erklärt anhand zahlreicher Fallbeispiele und Praxistipps, wie ein Unternehmen nicht nur erfolgreich durch die Krise geführt wird, sondern auch Shitstorms und Kundenfälle wendet und gestärkt aus der Krise hervorgeht.

Außerdem: In zahlreichen Kurzinterviews erläutern Branchenprofis wie Günter Wallraff, Petra Hoffknecht und Guido Warlimont, wie Journalisten recherchieren. Heute-Show-Reporter Martin Sonneborn sagt, welche Unternehmen dankbare Opfer für Satire sind, und dpa-Fotograf Oliver Beck warnt vor der Tausendstelsekunde, die - wie im Fall Ackermann - alles verändern kann.


About the Author:

Dr. Lorenz Steinke ist Journalist und freier Kommunikationsberater mit über 20 Jahren Berufserfahrung, zuletzt war er Pressesprecher eines DAX-Unternehmens. Er kennt PR-Krisen von beiden Seiten des Schreibtischs.


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Product Details
  • ISBN-13: 9783658043667
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 255
  • Series Title: German
  • Weight: 435 gr
  • ISBN-10: 3658043660
  • Publisher Date: 21 Feb 2014
  • Edition: 2014 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 170 mm


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