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Kommunikationsform Newsletter. Unterschiede in Gestaltung und Sprachnutzung bei Bild und Zeit in der Analyse

Kommunikationsform Newsletter. Unterschiede in Gestaltung und Sprachnutzung bei Bild und Zeit in der Analyse

          
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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,7, Universität Siegen, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit beschäftigt sich mit der Kommunikationsform des Newsletters und zeigt anhand von Zweien (BILD und die ZEIT) die Möglichkeiten der Gestaltung und der Vermittlung von Informationen. Zu Beginn wird hierfür die Geschichte der E-Mail und des Newsletters kurz zusammengefasst und auf den schriftlichen Kommunikationswandel eingegangen. Im Anschluss werden Merkmale des Newsletters beschrieben, um diesen von der herkömmlichen E-Mail abgrenzen zu können. Anschließend folgt die Vorstellung der Analyseebenen, auf deren Basis später die beiden Newsletter der "Bild Zeitung" der der "Zeit Online" analysiert und verglichen werden. Da es im aktuellen Forschungsdiskurs noch kein ausgearbeitetes Analysemodell gibt, werden hierzu vor allem Modelle von Annette Kielholz, Martin Aschoff und Mariann Skog-Södersved miteinander kombiniert. Zu Beginn werden die beiden Ebenen der Gestaltung eines Newsletters, der Betreffzeile und des Inhaltsbereichs behandelt. Anschließend erfolgt eine genauere Betrachtung des Sprachstils. Im vierten Kapitel beginnt schließlich die Analyse der Newsletter beider Zeitungen anhand von Materialien vom 25. August - 5. September 2015 und auf Basis der vorgestellten Modelle. Im nachfolgenden Fazit werden dann die wichtigsten Analyseergebnisse aufgegriffen und darauf aufbauend die Ausrichtung auf Grundlage der zu erreichenden Zielgruppen bestimmt und auf Schwächen und Stärken beider Newsletter eingegangen.


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Product Details
  • ISBN-13: 9783668087729
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668087725
  • Publisher Date: 16 Nov 2015
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr


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