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Kommunikation von Nachhaltigkeitskonzepten

Kommunikation von Nachhaltigkeitskonzepten

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, FernUniversität Hagen (Fakultät für Wirtschaftswissenschaften), Veranstaltung: Unternehmenskommunikation - Grundlagen, Gestaltung und strategische Relevanz, 19 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Unternehmen agieren im Kontext der Gesellschaft und werden nicht selten aufgefordert, Verantwortung für die ökologischen und sozialen Konsequenzen ihrer Entscheidungen zu übernehmen. Das Konzept der Nachhaltigkeit spielt dabei eine große Rolle und wird in Kapitel 2.1. vorgestellt. Kapitel 2.2. und 2.3. erläutern den Begriff der Nachhaltigkeitskommunikation und zeigen deren Zielgruppen und Nutzen für Unternehmen. In Kapitel 3.1. werden zuerst die Arten und Instrumente der unternehmerischen Nachhaltigkeitskommunikation vorgestellt. Besonders fokussieren sich dabei die Kapitel 3.1. und 3.2. auf die Instrumente Stakeholder-Dialog und Nachhaltigkeitsbericht. Es soll gezeigt werden, welche Anforderungen der Einsatz dieser ausgewählten Instrumente an Unternehmen stellen und welche Vorteile sie haben. Das vierte Kapitel beschäftigt sich mit den möglichen Risiken der Nachhaltigkeitskommunikation. Im letzten Kapitel werden die Erkenntnisse der Arbeit zusammengefasst und ein Ausblick gegeben. Ziel der Arbeit ist es, die Kommunikation von Nachhaltigkeitskonzepten aus Unternehmenssicht zu betrachten und deren Relevanz für die Unternehmensstrategie herauszuarbeiten. Der Begriff Nachhaltigkeit findet seinen Ursprung in der deutschen Forstwirtschaft des frühen 18. Jahrhunderts. Unter einer "nachhaltigen" Forstwirtschaft wurde die Einhaltung des Grundsatzes verstanden, in einem bestimmten Zeitraum nur so viel Holz zu schlagen, wie in demselben Zeitraum nachwachsen kann. Dieses Prinzip der Kapital- und Substanzerhaltung spiegelt sich auch in der bekanntesten Definition des modernen Nachhaltigkeitsbegriffs wider, die von der UN-Kommi


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Product Details
  • ISBN-13: 9783640137688
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 364013768X
  • Publisher Date: 14 Aug 2008
  • Height: 216 mm
  • No of Pages: 24
  • Series Title: German
  • Weight: 45 gr


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