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Kommunikation in Konzernen: Konstruktives Menschenbild ALS Basis Neuer Kommunikationsstrukturen

Kommunikation in Konzernen: Konstruktives Menschenbild ALS Basis Neuer Kommunikationsstrukturen

          
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About the Book

Die Untersuehung der extemen Medien eroffnet ein durehaus positives, in Details 157 punktuell Dieht ganz korrektes Bild des Konzems. Die Darstellung in der Wirt- sehaftswoche158 zeugt davon, da8 die Umsetzung von Firmenaufkiufen in den USA dureh Bertelsmann Dieht so erfolgt ist, wie es dem Verfasser als adiquat er- sehien. Dies wirkt umso verstindlieher, beriieksiehtigt man die Untemehmensver- fassung in ihrem 6. Artikel, der die Aehtung und Forderung kultureller und natio- naler Eigenheiten zusiehert. 159 5. 6. 3 CI im Einzelunternehmen Mohndruck Mohndruek besehiftigt sieh mit Corporate Identity als Corporate Design, Mit CI wird ein neues, einheitliehes Logo und eine zeitgemi8e Gestaltung aller Firmen- drueksaehen von der Brosehiire bis zur Overhead-Vorlage verstanden. Angesiedelt ist die Erstellung der neuen CI in der Marketing-Abteilung bzw. bei deren Leiter. Ein extemer Berater siehert Unterstiitzung in Detailfragen zu. Die Fiihrungskrifte sowie der Au8endienst wurden auf den reguliren Tagungen iiber den Stand und das Ziel der Aktivititen informiert. Einhelligkeit herrschte bei den Zuhorem dariiber, da8 die Flut von Logos und Farben authoren mu8: In den letzten Jahren wurde das Firmenzeiehen des ofteren dem Zeitgeschmaek unkoordi- Diert angegliehen, ohne da8 davon alle Kommunikationsmittel bis hiD zum Overall des Druekers einbezogen wurden. 5. 6. 4 Ergebnis Zusammenfassend liBt sieh feststellen, da8 der CI-Begriff im Konzem nur vage definiert ist. Das historisch begriindete Verstindnis von CI als Corporate Design wurde von z6 iiberwunden, von der Einzelfirma aber gegenteilig genau in diesem Sinne verstanden. Hier findet CI-Arbeit als gestalterisehe Vereinheitliehung statt.


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Product Details
  • ISBN-13: 9783531123639
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 1992 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 290 gr
  • ISBN-10: 3531123637
  • Publisher Date: 01 Jan 1992
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 208
  • Series Title: Studien Zur Sozialwissenschaft
  • Sub Title: Konstruktives Menschenbild ALS Basis Neuer Kommunikationsstrukturen
  • Width: 152 mm


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