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Kommerzielles Management

Kommerzielles Management

          
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About the Book

In unserem täglichen Leben als Lehrkräfte in technischen Kursen stellen wir oft fest, dass die Realität der Studierenden weit von den Beispielen entfernt ist, die in den gängigen Büchern im Bereich der Verwaltung zitiert werden. Diese Distanz ist vor allem darauf zurückzuführen, dass es sich bei den Büchern um Übersetzungen handelt und die Beispiele folglich von Unternehmen und Realitäten handeln, die sich von der Realität der Schüler unterscheiden. Diese Erkenntnis hat uns dazu veranlasst, dieses Buch auszuarbeiten, um nicht nur ein Szenario darzustellen, das dem Schüler näher ist, sondern auch seine praktische Analyse zu ermöglichen.In 4 Kapiteln gegliedert, schlägt diese Arbeit vor, die Abschlussarbeiten der Studenten des 11. Jahrgangs des Studiengangs Handelsmanagement der FATEC São Roque zusammenzustellen. Die Arbeiten befassen sich in transversaler Weise mit den verschiedenen Aspekten des Managements und bieten Überlegungen zum Einsatz des digitalen Marketings, zur Bedeutung der Beziehung zwischen Universität und Unternehmen, zur Analyse des Betriebskapitals von Kleinstunternehmern und zur aktuellen Bedeutung der emotionalen Intelligenz für Organisationen.


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Product Details
  • ISBN-13: 9786205181140
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6205181142
  • Publisher Date: 14 Oct 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 131 gr


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