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Knowmads: Los Trabajadores del Futuro

Knowmads: Los Trabajadores del Futuro

          
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About the Book

Toma de conciencia y un plan de acción. Eso es lo que te propone este libro: resetear las ideas y costumbres que se han quedado obsoletas en el ecosistema laboral actual para dar paso a decisiones que mejoren nuestra empleabilidad ahora y en el futuro. Hay multitud de cuestiones que te afectarán como trabajador, al igual que a las empresas. ¿De qué manera influirá que en 2050 la media de edad de los europeos sea de 52 años frente a los 37 actuales? ¿Qué supondrá en todo el mundo la irrupción laboral de los países emergentes? En 2033, el 66% de la población activa pertenecerá a la generación millennial, con sus valores, talentos, ideales y pretensiones, ¿de qué manera afectará esto a otras generaciones? Por no hablar de que el 47% de los empleos actuales, en 20 años, serán sustituidos por máquinas, software y robots. ¿Estamos preparados? Quienes mejor se adapten a este entorno laboral cambiante será quienes adopten cuanto antes una mentalidad knowmad: neologismo que combina las palabras know (conocer) y nomad (nómada) y que tiene su razón de ser en la innovación y la flexibilidad. El trabajador del conocimiento es el trabajador del futuro. Un tipo de profesional que supone la evolución -más sofisticada y completa- de casi todos los otros perfiles laborales, como autónomo, freelance, emprendedor o autoempleado. Cualquier persona, desde un alto directivo o empresario hasta el empleado de primera línea, puede y debe ser knowmad. Y no es una moda pasajera porque va a ser el tipo de profesional que más crezca y se desarrolle en el futuro cercano. «Para el año 2020, proyectamos que el 45% de nosotros será nómada del conocimiento, convirtiendo este perfil profesional en el mayor segmento de la fuerza laboral. En este libro, Raquel Roca ofrece una mirada crítica a las transformaciones por las que nos conduce la sociedad nómada y ofrece vías y herramientas para la adaptación y el liderazgo en este nuevo paradigma. Los knowmads destacan y tú también deberías hacerlo».John Moravec, fundador de Education Futures LLC y creador del término knowmad
About the Author: Raquel Roca es licenciada en Periodismo por la Universidad Complutense de Madrid, ha trabajado en diversos medios de comunicación como Cosmopolitan, ELLE, Yo Dona (El Mundo), Tele5, Planeta, Canal Sur, La Estrella Digital o el diario La Razón, entre otros. En la actualidad, es colaboradora del programa Emprende de TVE y de PymeTech en radio EFE. Es profesora del Postgrado de Experto en Marketing Digital del IEDE Business School y docente del Máster en Iniciativa Emprendedora, además de conferenciante y docente sobre diversos temas relacionados con las nuevas tecnologías y el futuro del trabajo (marca personal digital, redes sociales, knowmads...) para empresas e instituciones como la Universidad de Cantabria (Santander), Universidad del Pacífico (Lima, Perú), el Instituto Europeo di Design (IED), el Centro de Excelencia Internacional Sergio Arboleda, el Salón Mi Empresa, Barcelona Activa o ESDi.@Raquelroca


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Product Details
  • ISBN-13: 9788483561072
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Depth: 13
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 385 gr
  • ISBN-10: 8483561077
  • Publisher Date: 01 Sep 2015
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 224
  • Series Title: Acción Empresarial
  • Sub Title: Los Trabajadores Del Futuro
  • Width: 150 mm


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