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KLM - Waarheen Vliegt Gij?

KLM - Waarheen Vliegt Gij?

          
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About the Book

In 'KLM - Waarheen vliegt gij?' wordt de strategie van de KLM in het algemeen en de alliantiestrategie in het bijzonder op een kritische manier onder de loep genomen. Het boek verschaft een helder beeld waarom het in strategisch opzicht maar niet wil lukken met 'onze zwaan uit Amstelveen'. De strategie van de KLM heeft verrassend veel overeenkomsten met een cryptogram - er is bij tijd en wijle geen touw aan vast te knopen. In 'KLM - Waarheen vliegt gij?' wordt een gedegen analyse gegeven van bedrijfstakontwikkelingen. Speciale aandacht is er voor het 'spel van zet en tegenzet' (concurrentie) en de vele beslissingen die noodzakelijk zijn om dit spel naar de hand te zetten. Vele door KLM-besturen genomen beslissingen passeren de revue. Verschillende KLM-besturen uit verschillende decennia zijn tijdens uiteenlopende alliantie-onderhandelingen - met onder meer British Airways (tweemaal), Alitalia, Northwest Airlines en in het kader van 'Alcazar' - bij tijd en wijle door het ijs gezakt. Ook werd veel te laat gereageerd op de in het oog springende opkomst van lagekostenluchtvaartmaatschappijen. Legitiem is de vraag of er vandaag de dag wel adequaat wordt gereageerd. Ondertussen 'spelen' de lagekostenspelers met hun 'speelbal', de traditionele luchtvaartmaatschappijen. De sleutel voor een toekomstig concurrentievoordeel van de KLM - en de daarvan te plukken zoete vruchten - is de relatie met de klant te optimaliseren. Zo is het vroeger in het monopolistische tijdperk van weleer nooit geweest, maar het vrijmaken van de luchtvaartmarkten en de daarmee verband houdende snelle opkomst van klantgerichte en daardoor zeer succesvolle lagekostenluchtvaartmaatschappijen geeft eens temeer aan, dat het in de toekomst voortaan altijd zo zal zijn. De KLM heeft wat dat betreft nog een lange vlucht te gaan.
About the Author: Pieter Klaas Jagersma is een ondernemer, commissaris/adviseur en als hoogleraar bedrijfskunde verbonden aan diverse binnen- en buitenlandse universiteiten en business schools.


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Product Details
  • ISBN-13: 9781985758704
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 420
  • Spine Width: 22 mm
  • Width: 152 mm
  • ISBN-10: 1985758709
  • Publisher Date: 10 Mar 2018
  • Binding: Paperback
  • Language: Dutch; Flemish
  • Returnable: N
  • Weight: 557 gr


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