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About the Book

Inhaltsangabe: Einleitung: Die Attraktivität der weltweiten Vernetzung hat zu einem Angebot an Web-Seiten geführt, das eine Informationsüberflutung zur Folge hat. Dabei ist die Vielfalt des Informationsmediums nicht das eigentliche Problem, da jeder Nutzer eine andere Vorstellung von wertvollen oder unnützen Daten hat. Dies ändert jedoch nichts an der Tatsache, daß der Anwender schnell die Orientierung in dem komplexen System von Inhalten und weiterführenden Links verliert und sich seiner relativen Position nicht mehr bewußt ist. Es fehlt ihm das Verständnis für Zusammenhänge auf lokaler beziehungsweise globaler Ebene und es mangelt ihm außerdem an Navigationshilfen. Die große Auswahl an Web-Seiten und das damit verbundene Informationspotential führte nicht zu einem besseren Überblick, sondern im Gegenteil zu einer niedrigeren Markttransparenz. Dies bedeutet für den Nutzer des schwach organisierten elektronischen Marktes WWW, daß sich ein möglicher Vorteil der globalen Recherche nach Informationen durch Suchkosten reduziert oder sogar ganz aufhebt. Auf der anderen Seite ist es für transaktionssuchende Unternehmen schwierig, potentielle Kunden auf Offerten aufmerksam zu machen. Dies verursacht erhebliche Werbeausgaben. Eine große Anzahl von WWW-Seiten wird überdurchschnittlich oft von den Anwendern zu Beginn ihres Internetaufenthaltes aufgesucht und veranlaßt sie, aufgrund von mehrwert-schaffenden Funktionen länger dort zu verweilen. Diese Seiten im WWW werden Portal Sites genannt und sind zentrale Einstiegsseiten, die ein Verzeichnis von verschiedenen Inhalten und ein umfangreiches Angebot an Internetdiensten, wie zum Beispiel Elektronische Post (Electronic-Mail; E-Mail), Nachrichten, Diskussionsforen, Börsenkurse oder auch Einkaufsmöglichkeiten zur Verfügung stellen. Aufgrund ihres frei zugänglichen Serviceangebotes ziehen diese Portale eine große Zahl von Internetbenutzern an und werden von diesen regelmäßig erneut aufgesucht. Die Portal Sites können sowohl das


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Product Details
  • ISBN-13: 9783838619231
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838619234
  • Publisher Date: 28 Nov 1999
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Weight: 168 gr


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