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Kinder als Werbeadressaten. Möglichkeiten und rechtliche Grenzen

Kinder als Werbeadressaten. Möglichkeiten und rechtliche Grenzen

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule Heilbronn, ehem. Fachhochschule Heilbronn, Sprache: Deutsch, Abstract: Kinder sehen jährlich zwischen 20.000 und 40.000 Werbespots im Fernsehen, was im Durchschnitt etwa 100 Spots pro Tag ergibt. Die meisten dieser Werbungen handeln dabei von Speisen und Getränken, die dem Zuschauer näher gebracht werden sollen. Diese Zahl zeigt, dass Werbung nicht mehr nur einen Bruchteil des Alltags einnimmt, sondern einen erheblichen Beitrag zum täglichen Leben "leistet". Kinder sind dabei nicht mehr nur als Kinder zu sehen, sondern längst als Konsumenten. Während sie früher zumeist mit Werbung in Kontakt kamen, wenn sie vor dem Fernseher saßen oder an Plakatwänden vorbeigelaufen sind, werden Kinder heute in beinahe jeder Umgebung, in der sie sich bewegen, von Marken und beworbenen Produkten begleitet. Neben der wachsenden Medienlandschaft, durch die Kinder erreicht werden können, ist ein weiterer Grund für die immer wichtiger werdende Zielgruppe Kind als Werbeempfänger, dass diese immer mehr finanzielle Mittel zur Verfügung haben, welche sie ausgeben können. Die nachfolgende Seminararbeit setzt sich mit Kindern als Werbeadressaten sowohl aus Sicht der Werbetreibenden, als auch aus Sicht der Werbeempfänger auseinander. Dabei werden unter anderem gestalterische Mittel zur Adressierung von Kindern sowie Schutzbestimmungen und Werberegeln erläutert.


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Product Details
  • ISBN-13: 9783668360846
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668360847
  • Publisher Date: 27 Dec 2016
  • Height: 210 mm
  • No of Pages: 56
  • Series Title: German
  • Weight: 86 gr


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