Today's tech-savvy teenagers and university students have grown up with internet enabled devices in their hands...
That means that in addition to the support they'll get from teachers, parents and school careers leads - websites and apps will increasingly be at the heart of how they choose the next steps in their education as they progress towards the exciting world of work.
For many students, Snapchat, Instagram, TikTok, WhatsApp, Twitter and others, are at the heart of how they communicate - but the time comes when they need to gradually transition from 'fun social networking' to 'professional social networking'.
It means building new online communication skills and learning how to project themselves to future employers in the best possible light.
LinkedIn expert Philip Calvert is an experienced speaker in schools, and in this short but valuable guide shares tips and strategies for students on how to get to grips with LinkedIn - including how to create a compelling profile, the right and wrong ways to engage with people, how to network with other users, where to find information on universities, companies and businesses - and much more.
In many countries, it used to be possible to join LinkedIn at the age of thirteen. This is no longer possible but students can start preparing for how they present themselves online from that age so they are ready at the age of sixteen. So this guide is designed to help today's school and university students to see beyond the cat videos, beyond the selfies and the filtered stories, to discover powerful technology that will support their career choices, help them to find the job of their dreams and to learn the skills and best practice of Online Social Networking.
For teachers and careers leaders, a knowledge of LinkedIn will give you the confidence to highlight to today's tech-savvy students how it can support them in their university and career choices. You can also use LinkedIn in support of your implementation of the Gatsby Benchmarks or regional equivalent.
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"Philip Calvert kindly delivered several presentations to our students over a number of years, about using LinkedIn and networking. He pitches these perfectly for the age of students he is presenting to and always includes interesting facts and an element of humour in his presentations, which students enjoy. Phil is clearly very knowledgeable about the subjects he presents on and feedback from students and staff is always very positive."
Cathy Thompson - Careers Adviser, St Peter's Catholic School, Guildford. Career Development Institute's Careers Educator of the Year 2013.
"Philip has come into speak to my Year 12 BTEC students on two occasions. He helped greatly on the social media plan that they were developing. He has a great depth of knowledge and is able to relate this clearly to the students. He provided a valuable insight into the real world application of social media use in business which was supplemented with up to date examples. He answered questions in a straight forward and easy to understand way that really helped the students with their coursework."
Steve Copeland - ICT teacher at St Peter's Catholic School, Guildford
