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Kennzeichnung von Wurstwaren hinsichtlich der Lebensmittelunverträglichkeiten

Kennzeichnung von Wurstwaren hinsichtlich der Lebensmittelunverträglichkeiten

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,00, Sprache: Deutsch, Abstract: Der wichtigste Aspekt, um ein Produkt an den Endverbraucher zu bringen, ist die Verpackung. Während früher die Verpackungen praktisch sein mussten, um die Lebensmittel besser transportieren zu können oder sie haltbarer zu machen, übernimmt die Verpackung heute eine zentrale Bedeutung bei der Kaufentscheidung von Verbrauchern. In der heutigen Zeit werden an die Verpackungen eine Fülle an Anforderungen gestellt. Hierbei können zwischen den Primär- und Sekundärfunktionen unterschieden werden. Eine weitere Funktion, die die Kaufentscheidung lenkt, ist die Dienstleistungsfunktion. Diese Funktion beruht auf dem Informationsgehalt der Ware. Der Konsument soll Informationen über die Herkunft, Verwendung, Haltbarkeit und über die Inhaltsstoffe des Produktes entnehmen können. Diese Dienstleistungsfunktion gewinnt in den letzten Jahren immer mehr an Bedeutung, da die Anzahl der Menschen mit Lebensmittelunverträglichkeiten immer mehr zunimmt. Nicht nur Lebensmittelunverträglichkeiten führen dazu, dass Hersteller ihre Produkte mit der Bezeichnung "frei von" auf den Markt bringen. Auch die Lebensmittelskandale der vergangenen Jahre führten dazu, dass Verbraucher immer mehr darauf achten, was in ihrem Essen steckt. Dies führt mich auch zu meinem Thema: die Kennzeichnung von Lebensmitteln mit der Bezeichnung "frei von" am Beispiel der Wurstproduktion bei der WKS GmbH als Maßnahme des Marketings. Mit dieser Arbeit möchte ich klären, wann ein Produkt mit "frei von" bezeichnet werden darf, welche rechtlichen Bedingungen dabei eine Rolle spielen und wie hoch der Anteil an gekennzeichneten Lebensmitteln am Markt ist. Auch möchte ich die Endverbraucher befragen, ob sie von der Kennzeichnung profitieren.


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Product Details
  • ISBN-13: 9783346479020
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 62
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346479021
  • Publisher Date: 28 May 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 91 gr


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