"There are specific marketing strategies that apply uniquely to Internet
marketing. If you're not staying on top of these Internet marketing
strategies and implementing them, your website will not get traffic and
you'll miss out on one of the most efficient, lucrative sources of new
customers for your business.
One of the stumbling blocks keeping most local business owners from
using online marketing strategies to grow their customer base is that they
simply have no idea what needs to be done. Online marketing is so new
and such unfamiliar territory for most business owners that they don't
know where to start. They spend so much time running their business,
taking care of their customers and managing their staff that they don't
have the time to learn something new -- especially something that's
constantly evolving.
Today, most local business owners are running lean and hungry. They
need more work. They need to get more customers in through the door.
They need to adapt to the changing economy. Today's business
environment is in constant flux -- specifically, the whole process of
reaching your target market cost-effectively is nothing like it was even a
decade ago. Understanding these changes and meeting the challenges they
present is essential to the survival of your business."
