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Kak raskrutit i razreklamirovat Web-sajt v seti Internet

Kak raskrutit i razreklamirovat Web-sajt v seti Internet

          
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About the Book

Kak raskrutit i razreklamirovat Web-sajt v seti Internet Nastoyaschaya kniga zainteresuet vseh, kto stolknulsya s voprosami podgotovki, razmescheniya v Seti i populyarizatsii Internet resursov razlichnogo urovnya: ot do mashnej stranichki do korporativnogo sajta. V nej vy najdete vse, chto neobhodimo dlya optimizatsii Web sajtov pod poiskovye sistemy: priemy napisaniya Web stranits, opisanie mnozhestva samyh populyarnyh spetsializirovannyh programm, prednaznachennyh dlya podgotovki sajta i ego raskrutki, sozdaniya udachnogo HTML koda stranits s pravilnymi metadannymi. Kniga yavlyaetsya prakticheskim rukovodstvom dlya razrabotchikov Web sajtov i vseh, zanimayuschihsya ih prodvizheniem. Avtor privodit mnozhestvo sovetov, kasayu schihsya sozdaniya i anonsirovaniya Web stranits. Rassmotreny sredstva avtomatiza tsii dlya povysheniya effektivnosti razrabotki i marketinga pri sozdanii i obslu zhivanii sajta. Opisanie programmnyh i setevyh sredstv, avtomatiziruyuschih protsessy testirovaniya i otladki sajta, obespechivayuschih proverku rabotosposob nosti i korrektnosti giperssylok, sintaksisa HTML koda i grammatiki razme schennogo na stranitse teksta, zanimaet tsentralnoe mesto v knige. Podrobno izlaga yutsya vozmozhnosti takih programm, kak Linkbot Developer Edition, Domain Name Checker, Retrieve, CyberSpyder Link Test, HTML Link Validator, CSE HTML Validator, A Real Validator, MetaTag ToolKit, MetaMan, WebQA. Otdelnaya glava posvyaschena registratsii Web resursov v poiskovyh sistemah i katalogah. Opisyvayutsya programmy avtomaticheskoj registratsii (WebPosition, Page Promoter, Web Registrator), sposoby vzaimodejstviya s indeksiruyuschimi robotami poiskovyh mashin, pravila primeneniya metadannyh. Rassmatrivayutsya priemy i metody reklamy sajtov v Internet, ukazany kriterii ee effektivnosti. Izdanie rasschitano na shirokij krug chitatelej i budet polezno kak nachinayu schim sozdatelyam Web sajtov, tak i professionalam, kotorye hotyat nauchitsya bo lee kachestvenno prodvigat v Seti svoj Web produkt. This book was created using print-on-demand technology.


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Product Details
  • ISBN-13: 9785940740278
  • Publisher: DMK Press
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Weight: 1026 gr
  • ISBN-10: 5940740278
  • Publisher Date: 01 Jan 2005
  • Height: 280 mm
  • No of Pages: 384
  • Spine Width: mm
  • Width: 210 mm


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