This book is for start-ups, start-downs (in the process of selling your business) and anyone who wants to take their established business to the next level. We will cover many areas beyond marketing. Together we'll reach into sales, management, idea generation, business growth and more for the answers you need to succeed. Just Tell Me More is not designed to be an in depth explanation of any one specific component of the long list of traditional and new media options available to you. Today there is no shortage of information available on the internet that will provide very detailed descriptions for every conceivable and sometimes inconceivable marketing tool. I wrote this book as an overview of many of the most common traditional marketing tools you will likely utilize to grow your business. I've tried to provide enough direction and insight to help you look at your marketing with some level of comfort. There is nothing to fear when you focus on your objectives, communicate them clearly, consider your options, source several potential suppliers for each component of your marketing mix and hire good people. Oh yes and continue to test and update any marketing tools you choose to use. This is not a feel good motivational or get rich quick book. There are no shortcuts or quick answers to marketing your business. It takes an investment of time, consistent effort and money. The good news is the rewards can go well beyond what you might imagine your business could ever do. So power through the challenges, have fun, get excited every day, be amazed by your success and know that you are being true to yourself when you are doing what you're passionate about.
About the Author: Eric is a specialist in making marketing easy for business owner/operators and any staff with sales or marketing responsibility. He demystifies marketing so they can use it to generate sales today and grow their businesses faster. He is a popular speaker, columnist and author of many articles and books on moving a business up to the next level. Audiences find Eric fun to listen to as he explains marketing so anyone can understand. His marketing tips and stories are easily understood and quickly integrated into their businesses, delivering results immediately. He worked as a marketing executive for 18 years in Canadian and International advertising agencies as well as specialty shops, with experience in all aspects of marketing. During this phase in his career he grew a direct marketing agency from 4 people and $200,000 in annual sales to 27 staff and $2,000,000 in annual sales. All in an 18 month period. Some say he was the linchpin to their success. For the past 22 years he has worked as a marketing coach and supplier, providing strategy, creative development and full marketing program implementation to over 300 small & medium-sized businesses. His work history and business philosophy includes utilizing a blend of traditional and new media for clients of all sizes. Eric has worked with a diverse group of organizations. Eric is the author of "Just Tell Me What to Do - Easy Marketing Tips" - a best selling book on marketing your business and a co-author of "Marketing Masters" - a collection of insights from leading marketing experts.