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J'enlève le haut.: Les dessous de la Pub à l'âge d'or.

J'enlève le haut.: Les dessous de la Pub à l'âge d'or.

          
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About the Book

Les années 70 et 80 par un témoin de l'âge d'or de la pub: Une autobiographie croustillante, enlevée et documentée par Pierre Berville, le créatif auteur de la campagne-culte Myriam . Il raconte son voyage et ses explorations dans cet univers riche en anecdotes. Le roman initiatique d'un jeune homme à la découverte d' un métier encore balbutiant et artisanal, où il était interdit de se prendre au sérieux tout en forgeant les bases d'une industrie nouvelle. Un monde basé sur le divertissement que le public plébiscitait, sans imaginer qu'il deviendrait un jour détestable et envahissant.De l'enfance solitaire à la communication, des phrases dans les livres aux slogans sur les murs, et de l'apprentissage aux succès, suivez Pierre Berville dans ce parcours enchanté à travers un récit drôle, lucide, et bourré d'anecdotes.C'est un regard vivant sur les obscurs et les grands de l'époque, croqués sur le vif. Les rencontres et les informations inédites s'enchaînent, la rigolade et le mauvais esprit règne, et les excès ne sont jamais loin.Plusieurs milliers d'exemplaires vendus ont fait de cet ouvrage un succès remarqué. Indispensable pour ceux qui s'intéressent à cette période de l'histoire de la pub, de la com et de l'économie racontée dans un style sincère et jamais ennuyeux. Un récit de 424 pages, avec un abécédaire en prime.


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Product Details
  • ISBN-13: 9781726762274
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 426
  • Spine Width: 22 mm
  • Weight: 566 gr
  • ISBN-10: 1726762270
  • Publisher Date: 17 Oct 2018
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Les dessous de la Pub à l'âge d'or.
  • Width: 152 mm


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