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Jede Beschwerde ist eine Chance

Jede Beschwerde ist eine Chance

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, SRH Hochschule Riedlingen, Veranstaltung: FFH Riedlingen, 11 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: "Sie kennen mich. Ich bin ein netter Kunde. Ich beklage mich nie. Im Restaurant warte ich geduldig, wenn die Kellnerin mit ihrem Freund plaudert und sich keinen Deut um mich kümmert, ob meine Bratwurst schon fertig ist. Manchmal bekommt einer, der nach mir gekommen ist, meine Bratwurst. Aber ich sage kein Wort. Nie kritisiere ich. Ich will Ihnen aber auch sagen, was ich noch bin. Ich bin der Kunde, der nie wieder zurückkommt. Das ist meine kleine Rache dafür, dass man mich herumschubst. Gewiss, auf diese Weise kann ich meinem Ärger nicht gleich Luft machen, aber auf lange Sicht ist das eine viel tödlichere Rache. Dabei hätten Sie mich von Anfang an mit ein paar netten Worten und einem freundlichen Lächeln behalten können. " Diese Zeilen stellen eine kleine Einstimmung auf das Thema Beschwerdemanagement dar. In Zeiten von Globalisierung, stagnierenden Märkten und zunehmenden Sättigungstendenzen ist die Kundenorientierung in den Mittelpunkt des unternehmerischen Denken und Handelns gerückt. In diesem Zusammenhang sollte ein besonderer Blick auf den Dienstleistungssektor geworfen werden. Kein anderer Bereich hat in den letzten Jahren so an Zuwachs gewonnen und ist mehr vom Kunden abhängig. Nur eine feste Bindung an den Kunden ist der sichere Schutz vor einer Verdrängung vom Markt bei Zunahme der Wettbewerbsintensitäten. Diese Hausarbeit wird sich näher mit einem effektiven Beschwerde-management im Bereich der Dienstleistungserstellung auseinandersetzen. Dazu werden eingangs einige Begriffe definiert und Besonderheiten bei der Erstellung von Dienstleistungen angerissen. In den nachfolgenden Ausführungen wird auf die Verhaltensweisen unzufriedener Kunden eingegangen und die unterschiedlichen Arten von Unzufrieden


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Product Details
  • ISBN-13: 9783656218265
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 178 mm
  • ISBN-10: 3656218269
  • Publisher Date: 19 Jun 2012
  • Height: 254 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 95 gr


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