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Jahresmarketingplan für ein Unternehmen aus der Gesundheitsbranche: Marktanalyse für einen Premium Fitnessclub in Hamburg

Jahresmarketingplan für ein Unternehmen aus der Gesundheitsbranche: Marktanalyse für einen Premium Fitnessclub in Hamburg

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,6, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Das Fitnessstudio befindet sich in zentraler Lage. Der Jungfernstieg und die Binnenalster sind in direkter Nähe. Es ist ein vier stöckiges Haus welches im Jahr 1881 erbaut wurde (im typisch hanseatischen Stil). Der Standort bietet eine schnelle Verbindung zu den öffentlichen Verkehrsmitteln (Busse, U- und S- Bahnen). Der U- und S-Bahnhof Jungfernstieg ist in direkter Nähe (230m und ca. 3 Min. Fußweg). Die Autobahnen A 1 und A 7 sind ebenfalls zügig zu erreichen. Außerdem gibt es zahlreiche Passagen und Boulevards die vielfältige Einkaufsmöglichkeiten bieten. Nicht zu vergessen sind die zahlreichen gastronomischen Angebote im Umkreis. Firmen, Arztpraxen wie auch Juristische Einrichtungen sind in mannigfaltiger Weise in der Nähe des Studios zu finden. Der Hafen und die historische Speicherstadt sind fußläufig sehr gut zu erreichen. Folgende Abbildung zeigt die genaue Lage des Fitnessstudios und die Außenfassade (Zugang über Große Bleichen 8/16). Der Standort ist sowohl vom Jungferstieg (Große Bleichen 8/16), als auch von der anderen Seite zu erreichen (Poststraße 12). Das Studio befindet sich im dritten Stock. Die Gesamtfläche beträgt 1.341,00 m² und verteilt sich über mehrere Räume. Die Parkplatzsituation gestaltet sich als schwierig. Mit Karstadt wurde ein Vertrag geschlossen, in dem zugesichert wird das die Mitglieder des Fitnessstudios 3 Stunden kostenlos parken können. Das Parkhaus ist südlich ca. 230m (3 Min. Fußweg) entfernt. Ein Vorteil ist das die Mitglieder auch an Tagen wo sie nicht das Studio besuchen dort kostenlos Parken können. Das Angebot des gewählten Unternehmens ist vielfältig und verspricht neben sportlichen Aktivitäten auch einen geräumigen Wellnessbereich. [...]


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Product Details
  • ISBN-13: 9783656184133
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 104 gr
  • ISBN-10: 3656184135
  • Publisher Date: 14 May 2012
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Sub Title: Marktanalyse für einen Premium Fitnessclub in Hamburg
  • Width: 148 mm


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