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Will It Wow?: How to Design Products People Love

Will It Wow?: How to Design Products People Love

          
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About the Book

How do successful products approach people to engage?Why do so many new products crash in the market? Product failure is estimated to be at 48% in the book, 'Winning at New Products', and other researchers typically put that number much higher. So, what makes these products tank? This happens for three reasons: failure to understand the consumer, poor product quality, and lack of internal capability. Witnessing countless developers failing to bring their products to market leads us to ask three questions:1.Who are the consumers today and how do we characterize their reason for a better life? 2.How do great companies develop their product for success?3.What does a fast-growing company need to do to stay healthy in the market?It is imperative that product developers ask these three questions for a greater chance of product survival in markets that are inundated with competitor products.After 20 years of product development experience, the author realized that there is always a right design process to develop a quality product, which is answered by the 'EFD model'; Embrace, Focus, and Disrupt. The model will help you to work purposefully and save time in the process. This three-step process will also help you to maximize resources that you may already have to reach your business goals.WILL IT WOW? is based on the Author's hands-on experience in leading corporations and design consultancies. He wrote this book to share insights and motivations and to assist product managers, designers, engineers, marketers, start-up founders, and anyone who seeks to understand how products influence consumers and brands. Chunshik Kim walks readers through: -How embracing the consumer and identifying pain-points reveals opportunities in the market-The impact of quality product experience.-Where market trends go, and how to be the next technology disruptor.


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Product Details
  • ISBN-13: 9798663538657
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 210
  • Spine Width: 12 mm
  • Weight: 231 gr
  • ISBN-10: 8663538650
  • Publisher Date: 15 Jul 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: How to Design Products People Love
  • Width: 127 mm


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