To successfully hold a position of responsibility in the corporate world and advance within it, communication is an essential skill that must be mastered. Even those who don't aspire to be professional speakers will find value in It Doesn't Matter What You Know (Unless You Can Communicate What You Know) - a must have guide for every business professional. There is nothing that will affect your career more-positively or negatively-than the manner in which you communicate. In all communication your credibility and effectiveness are directly related to how you present your ideas to others; how you inspire, educate, or persuade them. Simplifying what could often be described as a "herding cats" process, readers will be able to develop an effective presentation when they discover three important steps. The resulting targeted message earns the audience's full and rapt attention and is actually deserving of the time the audience is investing. Using the guidelines in this book, presenters will learn to deliver messages from their own base of knowledge, skill, and preparation rather than being narrators of slides. Whether you use handouts, computerized slideshows, or an easel and pad, this book will show you how to use visual aids that add to, rather detract from, your message, earning the audience's attention. Wyatt describes best practices for a variety of scenarios from delivering bad news to conducting an engaged conference call. She will give readers four listening strategies that will eliminate the majority of errors made in business and place the reader in an elite group of people who truly know how to listen. Through relevant quotes, humorous stories, and real-life client experiences, Wyatt gives everyone from entry level employees to top level executives straightforward steps to improving communication, speeches, and presentations. It Doesn't Matter What You Know (Unless You Can Communicate What You Know) cuts to the heart of what business is all about: using your knowledge, intuition, personality, and credibility to influence and persuade others.
About the Author: Sherry Wyatt's entire career has been dependent upon effective communication - first, in the television broadcasting field, and for the past 20 years, as a partner at Wheless-Wyatt Communications. Initially, Sherry's responsibility to the partnership was in developing and servicing client accounts. Her ability to quickly establish relationships with her clients based on trust, credibility, and confidence made her a natural to teach this skill to others. Sherry quickly developed her own teaching style, based on an intuitive sense of the potential of each of her clients. She demonstrates a clear understanding of the communication process, knows what her clients are feeling or experiencing, and goes to work removing barriers that are keeping them from moving an audience, increasing their sales, or motivating their teams. Sherry has worked with hundreds of clients from various industries all across the U.S. - new employees and senior level executives. She believes that there is absolutely nothing that will affect a career more, positively or negatively, than the manner in which one communicates. Transforming the careers of her clients is a true passion for this author. Sherry and her husband, Ray, live on beautiful Lake Keowee at the base of the Blue Ridge Mountains in Oconee, South Carolina.