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Irrational Mind: How To Fight The Hidden Forces That Affect Our Decision Making

Irrational Mind: How To Fight The Hidden Forces That Affect Our Decision Making

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About the Book

What Do Ostriches And The Eiffel Tower Have In Common?

These Are Just Two Of the Many Interesting Examples I Use In My Book


Do You Think You're In Control Of Your Own Decisions?


In actuality, our decision-making process is broken. Warped and sometimes even shattered by Cognitive Bias. Why are we so afraid of sharks or plane crashes yet continue to do far more dangerous things? Why do we instinctively look for patterns to inform our decision-making and bring meaning to our world? Why can't we listen to reason when we need it most? Having an understanding of the human mind and how it functions is probably the single most important thing anyone who wants to be successful can do. We make thousands of decisions every day. In fact, research suggests that an adult brain makes on average about 35,000 remotely conscious decisions on a daily basis. When we were younger, choices were most likely simple. As we get older, our level of responsibility increases and so does the number of choices that we are faced with on a daily basis. With ever-increasing choices and responsibility at least our decision-making process stays the same, right? In actuality, our decision-making process is broken. It's warped and sometimes even shattered by cognitive bias. Why are we so afraid of sharks or plane crashes yet continue to do far more dangerous things? Why do we instinctively look for patterns to inform our decision-making and bring meaning to our world? Why can't we listen to reason when we need it most? Join Spencer Fraseur through a journey of flawed logic and bad behavior in business and in life to discover what can be done to overcome the hidden forces that impact our everyday decisions.


In This Book You'll Learn...

  • The Secret To Negotiating A Higher Salary
  • How To Conduct Faster & More Productive Meetings
  • How Marketers Use Cognitive Bias To Impact Your Purchasing Decisions
  • How To Avoid Poor Investing & Bad Business Practices
  • Practical Ideas & Theories To Ensure Better Decision Making In Everyday Life

...And Much More!


AWARDS & ACCOLADES

  • International Bestselling Book With Copies Sold In Over 18 Countries Worldwide
  • 2020 Royal Dragonfly Award Winner for #1 Psychology Book Of 2020
  • (#8) Top 10 Books in Business Decision Making On Amazon.com
  • #1 Book in Knowledge Capital On Amazon.com
  • Top 50 Books In Cognitive Psychology On Amazon.com


WHAT PEOPLE ARE SAYING ABOUT THE IRRATIONAL MIND...

  • "Started reading this book and couldn't put it down..." - Naomi W.
  • "Thought Provoking and Eye Opening" - Cole H.
  • "A Great Tool to Understand the Inner Self" - Anonymous
  • "If you want to understand how you make the decisions you make...READ THIS BOOK!" - Johnathan V.
  • "EYE-OPENING BOOK!" - Aarti S.



Best Sellers



Product Details
  • ISBN-13: 9781735275727
  • Publisher: Spencer Fraseur
  • Publisher Imprint: Spencer Fraseur
  • Height: 229 mm
  • No of Pages: 292
  • Spine Width: 18 mm
  • Weight: 562 gr
  • ISBN-10: 1735275727
  • Publisher Date: 12 Oct 2020
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How To Fight The Hidden Forces That Affect Our Decision Making
  • Width: 152 mm


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