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Iptv: Paradigmenwechsel für die werbetreibende Industrie

Iptv: Paradigmenwechsel für die werbetreibende Industrie

          
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About the Book

Die Studie gibt einen Überblick über den IPTV-Markt zum Stand Frühjahr 2007. Die Arbeit ist chronologisch aufgebaut und erläutert nach einem Überblick über die deutsche Fernsehgeschichte die Technologie von IPTV. Themen-affine Bereiche, die verschiedenen Marktteilnehmer und Zusammenhänge, die die Entwicklung der deutschen Fernsehlandschaft im Augenblick beeinflussen, werden aufgegriffen und erläutert. Diese Faktoren wirken mittelbar auf den Werbeträger Fernsehen. Entstehende Wechselwirkungen und daraus resultierende Chancen bzw. Herausforderungen für die werbetreibende Industrie bezogen auf das Werbemittels Fernsehwerbung werden aufgezeigt. Darüber hinaus werden die Veränderungen für den Konsumenten beleuchtet. Zum Abschluss der Arbeit werden über ein Anwenderszenario mögliche zukünftige Ausprägungen von IPTV erläutert.


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Product Details
  • ISBN-13: 9783836654777
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 276 gr
  • ISBN-10: 3836654776
  • Publisher Date: 29 Oct 2007
  • Height: 254 mm
  • No of Pages: 152
  • Series Title: German
  • Sub Title: Paradigmenwechsel für die werbetreibende Industrie
  • Width: 178 mm


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