Praise for iProperty: Profiting from ideas in an Age of Global innovation "iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff."
--Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom Corporation
"Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP . . . such as business executives! iProperty not only contains critical and valuable information, but it is both interesting and compelling . . . a must-read for business leaders who need to leverage IP as a competitive weapon."
--Tom Colson, CEO, IP.com
"iProperty equips the busy executive with the tools to nurture, develop and protect innovation. Part how-to guide and part rousing call to arms, iProperty delivers guidance at strategic, tactical and procedural levels. People for whom technology means business will find this book an essential resource."
--Steven J. Frank, partner, Goodwin Procter LLP and author of Intellectual Property for Managers and Investors
"iProperty provides a timely and refreshingly realistic approach to the business of intellectual property management. This book should be required reading for anyone in the intellectual property asset management field."
--Mark J. Ramberg, Director, Technical IP Strategy, Microsoft
"iProperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesn't. Barrett, Price, and Hunt don't just stop after explaining the theory; they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is as cutting edge as the innovation it protects."
--Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP
In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. "iProperty" explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, "iProperty" emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
