Home > Dictionaries & Language > Language: reference & general > Inwieweit nutzen Verkäufer sprachliche Mittel, um Kunden zu überzeugen?: Eine konversationsanalytische Betrachtung eines Verkaufsgesprächs
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Inwieweit nutzen Verkäufer sprachliche Mittel, um Kunden zu überzeugen?: Eine konversationsanalytische Betrachtung eines Verkaufsgesprächs

Inwieweit nutzen Verkäufer sprachliche Mittel, um Kunden zu überzeugen?: Eine konversationsanalytische Betrachtung eines Verkaufsgesprächs

          
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About the Book

Forschungsarbeit aus dem Jahr 2018 im Fachbereich Sprachwissenschaft / Sprachforschung (fachübergreifend), Note: 1,0, Technische Universität Chemnitz, Sprache: Deutsch, Abstract: Diese Arbeit widmet sich der sprachlichen Analyse eines Verkaufsgesprächs. Hierfür wurde im Vorfeld ein 24-minütiges Verkaufsgespräch einer Garderobe aufgezeichnet. Es soll untersucht werden, inwieweit der Verkäufer als dominanter Gesprächspartner sprachliche Mittel nutzt, um den Kunden zu einem Kauf zu animieren und zu überzeugen. Wir benutzen es täglich, ein Alltag ohne ist nicht denkbar: Kommunikation. Ob verbal oder nonverbal, wir brauchen sie für unser tägliches Miteinander. Dabei orientieren wir uns an Normen, meist unbewusst, die wir innerhalb unseres gesellschaftlichen Zusammenlebens erlernt und verinnerlicht haben. Kommunikation macht es uns möglich, den unterschiedlichsten Situationen und Gesprächspartnern anzupassen, ohne dass es uns dabei wirklich bewusst ist. Mittels Gesprächsanalysen soll herausgefunden werden, was für uns Sprecher selbstverständlich erscheint. Das Ziel ist dabei das Herausarbeiten regelmäßiger Muster, die sich in unserer Kommunikation wiederfinden und darauf anwenden lassen. In den letzten Jahren rückte die Kommunikation als sogenannte Schlüsselqualifikation immer mehr in den Vordergrund und gewann somit auch an Bedeutung. Vor allem in der Berufswelt ist die sprachliche Fähigkeit zur Realisierung ökonomischer Ziele unabdingbar. Denkbar, dass das Interesse an der Optimierung dieser Ressource steigt. Eine Gesprächsart, bei der Linguistik und Wirtschaft einander bedingen, ist das Verkaufsgespräch. Beispielsweise bei der Suche nach einem Produkt erwarten wir entsprechende Informationen oder sogar eine Beratung von einer Fachkraft. Im Gegenzug liegt es ebenso im Interesse des Unternehmens, dem Kunden höflich als auch überzeugend entgegenzukommen und diesem bestenfalls etwas zu verkaufen. Daraus ergibt sich, dass die Firma in einer Abhängigkeit zu ihren Mitarbei


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Product Details
  • ISBN-13: 9783668944404
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 82 gr
  • ISBN-10: 3668944407
  • Publisher Date: 17 Apr 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine konversationsanalytische Betrachtung eines Verkaufsgesprächs
  • Width: 148 mm


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Inwieweit nutzen Verkäufer sprachliche Mittel, um Kunden zu überzeugen?: Eine konversationsanalytische Betrachtung eines Verkaufsgesprächs
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