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Investor Relations im Internet: Eignung nach Nutzung des Internets als Instrument der Investor Relations

Investor Relations im Internet: Eignung nach Nutzung des Internets als Instrument der Investor Relations

          
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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: Abbildungsverzeichnis Tabellenverzeichnis Verzeichnis des Anhangs Abkürzungsverzeichnis Vorwort 1.Problemstellung und -bearbeitung 1.1Ausgangslage 1.2Erkenntnisstand 1.3These, Zielsetzung und Aufbau der Arbeit 2.Grundlagen zu Investor Relations im Internet 2.1Investor Relations 2.1.1Einordnung der IR in das Finanzmarketing und Definition 2.1.2Zielsystem und Zielgruppen der IR 2.1.3Das Instrumentarium der IR 2.2Das Internet 2.2.1Historie und gegenwärtiger Verbreitungsgrad 2.2.2Nutzungsgründe und Charakterisierung der Nutzer 2.3Einordnung von IR im Internet 2.3.1Gegenstand der IR im Internet 2.3.2Das Internet als Instrument der IR 2.3.3Das Internet als Plattform der IR 2.3.4IR im Internet als Strategie 3.Analyse des IR-Interneteinsatzes 3.1Analyse der IR im Internet aus unternehmenspraktischer Sicht 3.1.1Stärken 3.1.1.1Nach außen wirkende Stärken 3.1.1.2Nach innen wirkende Stärken 3.1.2Schwächen 3.1.2.1Nach außen wirkende Schwächen 3.1.2.2Nach innen wirkende Schwächen 3.2Analyse von IR im Internet vor dem Hintergrund aktueller Entwicklungen am Kapitalmarkt 3.2.1Internationalisierung 3.2.2Integration 3.2.3Institutionalisierung 3.2.4Intellektualisierung 3.2.5Erhöhter Wettbewerb 3.3Analyse von IR im Internet aus theoretischer Sicht 3.3.1Kapitalmarkteffizienz als Bewertungsmaßstab von IR im Internet 3.3.2Allokationseffizienz als Bewertungsmaßstab von IR im Internet 3.3.3Die Agency-Theorie als Bewertungsmaßstab von IR im Internet 3.3.3.1Hidden Information 3.3.3.2Hidden Action 4.Verhältnis der IR-Zielgruppen zu IR im Internet 4.1Charakteristik der Befragung 4.1.1Auswahl der Zielgruppe der Befragung 4.1.2Inhalte der Befragung 4.1.3Vorgehen bei der Befragung und Stichprobe 4.2Charakteristik der Rezipientengruppe 4.2.1Soziodemographische Merkmale 4.2.2Kennzahlen zur Tätigkeit 4.3Internet-Nutzungsgewohnheiten und -gründe 4.3.1Eignung des Internets als Medium der IR 4.3.2De


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Product Details
  • ISBN-13: 9783838634487
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 3838634489
  • Publisher Date: 02 May 2001
  • Height: 210 mm
  • No of Pages: 132
  • Series Title: German
  • Sub Title: Eignung nach Nutzung des Internets als Instrument der Investor Relations
  • Width: 148 mm


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Investor Relations im Internet: Eignung nach Nutzung des Internets als Instrument der Investor Relations
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