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Investor Relations - Anforderungen an die Finanzkommunikation im Rahmen des Going Public

Investor Relations - Anforderungen an die Finanzkommunikation im Rahmen des Going Public

          
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About the Book

Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Sehr Gut (A nach ECTS), Alpen-Adria-Universität Klagenfurt (Institut für Finanzmanagement), Sprache: Deutsch, Abstract: Vor dem Hintergrund der rechtlichen, wirtschaftlichen und gesellschaftlichen Entwicklungen werden zunehmend strengere Maßstäbe an die Informationsversorgung der Unternehmen gesetzt. Wachsender internationaler Wettbewerb um das knappe Gut Kapital, Globalisierung und der technische Fortschritt stellen nur einige der Schlagworte dar, die die Bedeutung einer aktiven und transparenten Kapitalmarktkommunikation hervorheben sollen. Zu Recht kann behauptet werden, dass sich IR heutzutage zu einem entscheidenden Wettbewerbsfaktor am Kapitalmarkt entwickelt hat. Dass die Anforderungen an die IR vor dem Hintergrund unsteterer Märkte und sinkendem Investorenvertrauen zunehmen, ist somit evident. Im besonderen Maße ist gerade beim IPO eine klar definierte IR Strategie von zentraler Bedeutung. Der Weg an die Börse, als unternehmerische Herausforderung, impliziert nicht nur eine organisatorische Umorientierung und mentale Umdenkprozesse im Management, sondern erfordert darüber hinaus ein hohes Maß an kommunikativer Kompetenz. Schließlich muss ein Unternehmen nicht nur Attraktivität besitzen, sondern auch in der Lage sein, diese nach außen zu vermitteln. Nicht allzu selten zeigt sich trotz guter Unternehmenszahlen und hervorragender Wachstumsaussichten ein eher mäßiger Aktienkurs - einfach nur aufgrund der Tatsache, dass kaum einer Notiz davon nimmt. So gilt gerade hierbei umso mehr die Devise "tue Gutes und rede drüber". Eben diese Fähigkeiten erweisen sich als kritischer Faktor und sind eine der ausschlaggebenden Determinanten, ob und in wie weit ein Börsegang von Erfolg gekrönt ist. [...] In Summe betrachtet werden gerade in Kontinentaleuropa in Relation zu den USA - zumindest in Teilbereichen - die Kommunikationserfordernisse am Kapitalmarkt unterschätzt, was auf


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Product Details
  • ISBN-13: 9783640429233
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3640429230
  • Publisher Date: 19 Sep 2009
  • Height: 210 mm
  • No of Pages: 140
  • Series Title: German
  • Weight: 195 gr


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