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Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

          
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About the Book

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google.

Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.


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Product Details
  • ISBN-13: 9781350325203
  • Publisher: Bloomsbury Academic
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 535 gr
  • ISBN-10: 1350325201
  • Publisher Date: 15 Dec 2022
  • Height: 234 mm
  • No of Pages: 256
  • Series Title: Bloomsbury Studies in Digital Cultures
  • Sub Title: Ethics, Algorithms, and the Machines Built to Read Us
  • Width: 156 mm


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Investigating Google's Search Engine: Ethics, Algorithms, and the Machines Built to Read Us
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