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Introduction To Tourism Management

Introduction To Tourism Management

          
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About the Book

Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. Following a simple and interactive approach, it deals extensively with the foundational concepts of the subject with reference to the tourism industry in India and abroad. Salient Features • Comprehensive coverage conforming to syllabi requirements of major universities and institutes in India • Dedicated chapters on Entrepreneurship, MIS, Human Resources in Tourism, Indian Tourist Attractions, Indian Handicrafts and Performing Arts, and Indian Architecture • Rich OLC content including additional cases, PPTs, important application pro formas and additional reading materials on topics like carrying capacity analysis, business plan, etc.

Table of Contents:
Part-1 THE BEGINNING Chapter 1: TRAVEL THROUGH AGES Part-2 TOURISM CONCEPTS Chapter 2: MODERN TOURISM AND TOURISM PHENOMENON Chapter 3: TYPOLOGY AND FORMS OF TOURISM Chapter 4: MOTIVATORS OF TOURISM Chapter 5: CONSTITUENTS OF THE TOURISM Chapter 6: TOURISM POLICY AND PLANNING Part-3 MANAGING TRAVEL FUNCTIONS Chapter 7: THE ORGANISATION OF TOURISM Chapter 8: ROLE OF TRAVEL AGENCIES IN TOURISM Chapter 9: FORMALITIES OF TRAVEL Chapter 10: TOURISM LEGISLATION Part-4 THE TOURISM ATTRACTIONS IN INDIA Chapter 11: IMPORTANT LANDMARKS OF INDIAN HISTORY Chapter 12: INDIAN PERFORMING ARTS Chapter 13: HANDICRAFTS OF INDIA Chapter 14: TEMPLE ARCHITECTURE IN INDIA Part-5 MANAGING TOURISM BUSINESS Chapter 15: TOURISM MARKET Chapter 16: HUMAN RESOURCE MANAGEMENT IN TOURISM INDUSTRY Chapter 17: MARKETING IN TOURISM Chapter 18: MIS IN TOURISM Chapter 19: INSTITUTIONAL FRAMEWORK AND TOURISM FINANCE Chapter 20: ENTREPRENEURSHIP Part-6 TOURISM AND THE BOTTOM LINE Chapter 21: SOCIO-ECONOMIC DEVELOPMENT OF TOURISM Chapter 22: IMPACTS OF TOURISM Chapter 23: NEW TRENDS IN TOURISM


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Product Details
  • ISBN-13: 9781259026805
  • Publisher: Tata McGraw-Hill Education
  • Publisher Imprint: Tata McGraw-Hill Education
  • Edition: 1
  • No of Pages: 552
  • ISBN-10: 1259026809
  • Publisher Date: Apr. 2014
  • Binding: Paperback
  • Language: English
  • Weight: 0 gr

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