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Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication

Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication

          
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About the Book

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.

The Interactive eBook* for Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication includes access to a broad array of multimedia tools and resources!

  • VIDEO Boost learning and bolster analysis with SAGE Premium Video! Recapping the fundamentals in every chapter, each video activity is paired with chapter learning objectives and tied to assessment via SAGE Coursepacks.
  • AUDIO Listen to engaging podcasts and audio resources that supplement and enrich key points within the text.
  • REFERENCE AND JOURNAL ARTICLES Access articles from SAGE's influential journals, handbooks, and encyclopedias that offer important background and exposure to seminal work in your field of study.
  • OFFLINE READING Using the VitalSource Bookshelf(R) platform, download your book to a personal computer and read it offline.
  • SOCIAL SHARING AND FOLLOWING Share notes and highlights with instructors and classmates who are using the same eBook, and "follow" friends and instructors as they make their own notes and highlights.
  • ONLINE CONTENT Access more online content via links to important data, relevant background, and profiles that enrich key concepts in the text.
*Note: the access code for this interactive eBook will be shipped to the address you indicate when you place your order.


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Product Details
  • ISBN-13: 9781544322315
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: SAGE Publications, Inc
  • Height: 25 mm
  • Returnable: Y
  • Sub Title: Digital, Global, and Socially Responsible Communication
  • Width: 0 mm
  • ISBN-10: 1544322313
  • Publisher Date: 24 Jan 2018
  • Binding: LB
  • Language: English
  • Spine Width: 6 mm
  • Weight: 85 gr


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