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An Introduction to Revenue Management for the Hospitality Industry : Principles and Practices for the Real World

An Introduction to Revenue Management for the Hospitality Industry : Principles and Practices for the Real World

          
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About the Book

Features

  • Concepts, analysis, design and measurements – all four aspects given equal emphasis
  • Balanced presentation of theory and applications
  • Unique Introduction that discuss the fundamental concepts, notations, representation and principles that govern the field of antennas
  • Contains a chapter on Mathematical Preliminaries
Features
  • NEW - Updated information throughout—Includes descriptions of fashion categories; resources; and fashion companies.
  • NEW - Focus on youthful fashions—Features the “grunge” look.
  • NEW - Expanded coverage of swimwear.
  • Up-to-date information on the use of technology in the industry—Relates to both product development and fashion design.
  • Student-friendly writing style—Includes chapter introductions that summarize content.
  • Fashionable, current illustrations and photographs throughout—Features a variety of product lines and a diverse representation of fashion professionals.
  • Historical perspectives—Extend through the 1990s.
  • Coverage of the globalization of the apparel industry.
  • Discussion of the consolidation of retail outlets.
  • Chapter-end discussion questions and problems.
  • Features
    • NEW—Applications in audio, medical and telecommunications engineering.
    • NEW—Coverage of DSP system design includes the use of MATLAB.
    • NEW—More applications of multirate processing.
    • NEW—More hardware included in later chapters which Cover TI and Motorola systems.
    • Real-world application examples and end-of-chapter problems.
    • C language implementation of many DSP algorithms and functions.
    Features
    • Many real-world examples.
    • Extensive treatment of database modeling—Includes detailed and separate explanations of how to use E/R and ODL to design databases.
    • Excellent, up-to-date and detailed coverage of SQL—Includes coverage of object-relational systems and many aspects of the new SQL:1999 standard.
    • Discussion of the technologies used to connect database programming with C or Java code—Includes discussions of SQL/PSM, SQL/CLI, and JDBC.
    • Coverage of advanced issues important to database designers and users.
    • Discussions of how to successfully plan a database application before building it.
    • Coverage of topics such as designing storage structures and implementing a variety of indexing schemes.
    • Extensive coverage of query processing and optimization.
    • Comprehensive coverage of transaction processing mechanisms for concurrency control and recovery, including distributed and long-duration transactions.
    • Coverage of information integration, including data warehousing, mediation, OLAP, data-cube systems, and data mining.
    • Extensive exercises—In almost every section.
    Features
    • NEW—An enhanced student-friendly design including full color throughout
    • NEW—Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications
    • NEW—“Before/After” examples visually demonstrate how revision improves communication
    • NEW—“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website
    • NEW—“Technology Tips” provide students with helpful instruction on using common computer programs to communicate.
    • NEW—“Web Workshops” give students opportunities to investigate real-world applications on the Internet.
    Features
    • Recognizes the link between personality and conflict management styles.
    • Provides effective strategies for different personality types and does not rely on just a few prescribed models

      Table of Contents:
      1. Introduction to Computers
      2. Computer Software
      3. Information Technology and Internet
      4. Computer Programming and Languages
      5. Microsoft Word
      6. Microsoft Excel
      7. Microsoft PowerPoint
      8. Introduction to C
      9. The C Declarations
      10. Operators and Expressions
      11. Input and Output in C
      12. Decision Statements
      13. Loop Control Statements
      14. Functions
      15. Storage Class
      16. Arrays
      17. Working with Strings and Standard Functions


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Product Details
  • ISBN-13: 9788131765715
  • Publisher Date: 2009
  • No of Pages: 352
  • Publisher: Pearson
  • Binding: Paperback

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An Introduction to Revenue Management for the Hospitality Industry : Principles and Practices for the Real World
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