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Introduction To Marketing Communication Strategy

Introduction To Marketing Communication Strategy

          
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About the Book

The role of marketing communication strategyin theatre management Why does theatre industry need communication media, e.g. combination of advertisement, publicity, and public relation, plus other marketing tools in promotional activities of theatre management strategy. If the theatre performance provider neglected to achieve efficient marketing communication strategy, it will bring what kinds of challenges to influence performance entertainment consumers' entertainment desires.Threatre industry can be explained to refer to any structure or group of people ( even non professonal existing primarily for the preparation/presentation of theatrical performance, such as dance, music, song, movie, life show etc. performance for purpose of audience entertainment activities, such as movie is one kind of popular entertainment in threatre industry. It can provide entainment activity to entertain audience to satisf their visible enjoyable desires when they had bought tickets to choose any movies to watch in theatres.What is the purpose of communication marketing management principles and strategies to threatrical procedures? Theatrical communication marketing management strategy consists planning, staffing, organizing, motivating, directing and controlling human and material resourcesin the arts of the theatre and their interaction in order to attain the predetermined objectives of guaranteeing satisfaction and maximizing profit. So, theatrical organization needs have efficient communication between its internal departments as well as itself and its any performance entertainment service providers . It aims to achieve every final entertainment performances which can be more attractive to let audiences enjoy to watch or listen any kinds of entertainment performances.What role is a directing communication channel to threatre industry? Advertising is the structured and composed non-personal communication of information ususally paid for and usually persuasive in nature about products, services and ideas by identified sponsors through various media. Advertising can be explained the techniques and practices used to bring products, services, opinions or causes to public notice for the purpose of persuading the public to respond what is advertised. It seems theatre industry needs have efficient communication to let internal departments or entertainment performance service providers to communicate to them to achieve to prepare any attractive advertisments before any entertainment performance implementation. Because if one entertainment performance provider can provide attractive advertisements can persuade and notify potential audiences to choose to buy tickets to enter threatres to watch the entertainment performance service provider's any entertainment performance event more easily. So, the threatre service provider and its entertainment performance srvice providers need have good communication in order to advertise every different kind of entertainment performance event more attractive to let its audiences to feel. So, theatre provider needs to concern this internal and external communication issue in order to apply advertisement promotive channel to attract potential audiences.


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Product Details
  • ISBN-13: 9798734066652
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 50
  • Spine Width: 3 mm
  • Width: 203 mm
  • ISBN-10: 8734066659
  • Publisher Date: 06 Apr 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 159 gr


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